Frimet and Arnold Roth began writing and speaking publicly soon after the murder of their fifteen year-old daughter Malki Z"L in the Jerusalem Sbarro massacre, August 9, 2001 (Chaf Av, 5761). They have both been, and are, frequently interviewed for radio, television and the print media, including CNN, BBC, New York Times, Washington Post, Al-Jazeera, and others. Their blog This Ongoing War deals with the under-appreciated price of living in a society afflicted by terrorism which, they contend, means the entire world. Frimet is a native of Queens, NY while her husband was born and raised in Melbourne, Australia. They brought their family to settle in Jerusalem in 1988. They co-founded the Malki Foundation in 2001 and are deeply involved in its work as volunteers. They can be reached at firstname.lastname@example.org .