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Greg Lauren was born in Ukraine and grew up in the NYC metro area. After working as a trader on Wall St. for 8 years, he made aliyah in 2010. Now living in Jerusalem, he runs the blog IsraelUnseen.com, where he educates young Jews about Israel, the Middle East and Judaism. His ultimate goal is to inspire young Jews to seek out their spiritual heritage and become interested in Judaism in a way that's connected to the Land of Israel itself, then visit independently and even consider moving here.