web analytics
February 28, 2015 / 9 Adar , 5775
At a Glance
Blogs
Sponsored Post


Home » Blogs

Even Without Shai Agassi, Better Place Offers a Great Deal

Despite press attention, Better Place has not told a competent story to Israelis.
Better Place founder Shai Agassi.

Better Place founder Shai Agassi.
Photo Credit: David Terrar

I’m also not privy to the internal financial discussions or the status of the company. I do take slight umbrage when the press talk all about losses and don’t seem to make any allowance for investment. It’s completely normal for an infrastructure company such as this to spend a huge amount of money before getting any back! Just think what it costs to build an entire cell phone network before you make the first call! Are Vodafone or AT&T profitable? They invested huge sums in a network before they got any back.

The difference is that both those companies had other businesses that were ongoing and profitable while they invested for the future. Now they’re spending billions on 4G networks but they’re fortunate to have ongoing profitable business to cover the investment.

My Daily Driving Distance Distribution: How Many Days do I Drive a Given Distance? (km)

EVs Are The Future

There’s no doubt in my mind that within a few years or a decade the world will be transitioning to electrically driven cars. Whether the source of the electricity is a battery (my car), a battery and a petrol engine (Chevy Volt, Plug In Prius) or a hydrogen powered fuel cell (very unlikely in my opinion) the common element is an electric motor driving the wheels. Once you’ve driven a car set up this way you’ll understand why. This Huffington Post article is a pretty good summary (missing only one point – smart grids). John Voelcker’s article here in Green Car Reports is also excellent.

And no matter who’s proposing an alternative to battery switching, be it Tesla’s fast chargers or a Renault Zoe with fancy on board systems to accept very high electric current, nobody is close to the speed of refuelling I get at a switch station. Five minutes gives me 140km. The best anybody else will offer (Tesla with a $100,000 car) is 240km in 30 minutes. So Better Place’s rate is 28km/minute. Tesla’s is 8km/minute. And when batteries get bigger and the robots are pushed faster, Better Place’s refuel rate will go up and Tesla’s will stay largely the same.

Smart Grid

The point missed in the HuffPo article is what a managed system of electric car batteries can mean for a national electricity grid. This is part of what is called the “smart grid.” Better Place has the only significant managed network or smart grid of car batteries than can be used to store cheap or wasted overnight electricity. This is a huge issue and will be massively important as we move from burning fossils over which we have some control of the rate of burning, to renewable sources like wind and solar which blow or shine without any control from us.

This aspect of Better Place is much more strategic than most of the short sighted articles that are damning them as a failure today. It could even be one day this overnight storage of large amounts of renewable energy is so profitable that the company makes more from that and only breaks even on the driving aspects of the business.

Better Place’s Future

I’m not a completely disinterested observer and, when writing here at Israellycool, I’m not pretending to be a journalist. I’m an advocate for Better Place because I like the car, I like the system and I want it to succeed. Beyond that I have an obvious financial stake in the success or at least continued ongoing operation of the company.

There are also machinations in Europe and stories about why they opened a taxi trial in Amsterdam. I’m not an insider and don’t know the details. I don’t know much about the relationship with Renault and the prospect for other models, like the new smaller Zoe, to be brought to Israel or Denmark in battery switching form.

It may well be that Shai Agassi, having done a brilliant job in getting so much built and raise so much money to do it, is not the right guy to run the company today. I don’t know. The insiders I’ve spoken to, who have been there from the very start with Shai, are sad about the move, but optimistic about Evan. Only time will tell. I have heard from a number of sources that the company’s astonishingly high level of customer service flows directly from the wishes and will of Shai and for that he is a master.

About the Author: Brian of London regularly blogs at Israellycool.com about life in Israel, technology & business topics. He made aliyah from the UK to Israel in 2009, and owns and operates his own import company in Israel with more than 15 staff.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Even Without Shai Agassi, Better Place Offers a Great Deal”

Comments are closed.

Israel Shield Logo
Current Top Story
18,000 Iranian Centrifuges
Reducing Iran’s Number of Centrifuges Makes a Bomb More Likely
Latest Blogs Stories
Herzog & Livni

AMERICAN INTERFERENCE in ISRAELI ELECTIONS is IMMORAL and 1000% CHUTZPADIK!

Baruch Marzel (left) and Hanin Zoabi

Extremism from Jews is considered a “danger;” Arab extremism and anti-Jewish terror is “legitimate”

Gaza-flood-300x168

It was in fact Israel, not Palestinians or journalists, who began spreading the older photos, in order to generate credibility for the “slander” angle.

3 Episodes from the Book of Esther

Next week we celebrate Purim, more relevant and illuminating in light of current events than ever

“They all attack each other” is how David described campaign tactics. “Welcome to politics, my son,”

Most Israelis think kowtowing to US demands to get on Obama’s “good side” won’t work and isn’t right

Big questions this week: Does materialism make people happy? Can one be happy with what they have?

A Rosh Yeshiva guessed 60% of bochurim in Israel’s yeshiva system belong there only 3-4 yrs post HS

Wednesday evening 25th of February there’s just the event for Anglos to attend, The Anglo Vote!

3 men pin the terrorist. In the white shirt is Jerusalem’s Mayor Barkat, taking a hands-on approach

The necessity for setting financial goals and how to realize your life’s dreams.

Not long ago Israelis waited nightly during campaigns for TV broadcasts of election campaign movies

I heard men singing…I saw men dancing. Can you imagine? It’s literally FREEZING out there! WOW!

Lapid is not anti-Haredi; He’s pro-Haredi in his way, wanting them to flourish. and join society

Israelis don’t want anyone but Bibi as Prime Minister, no matter which party they plan to vote for.

B’Zechutan is the true Social Justice party, understanding the majority,the poor, the struggling

More Articles from Brian of London
Better Place founder Shai Agassi.

On Monday, electric car company Better Place announced that Shai Agassi, up to now the face and driving force behind Better Place, was stepping back from his CEO rôle and would continue on as a member of the board and major shareholder. Evan Thornley, Better Place’s CEO in Australia, is stepping up to the global rôle. The news seemed to come out of the blue.

Better Place electric car dealership

If Israeli electric car company, Better Place, only gave the world an electric car that could switch an empty battery for a full one in five minutes that would have been enough! But Better Place is also the key to making renewable energy production practical all over the world. Dai aynu!

Printed from: http://www.jewishpress.com/blogs/even-without-shai-agassi-better-place-offers-a-great-deal/2012/10/04/

Scan this QR code to visit this page online: