Part of my job — not my paying job, the one I do for the sake of shamayim — is to talk to my Jewish friends and try to explain why the existence of a Jewish state is essential for all Jews, wherever they live, why a good relationship with the US is essential for Israel, and why the support of American Jews is in turn essential for such a relationship.

I meet a lot of resistance, which is unsurprising when you consider that if you leave aside Arabs and other Muslims, the worldwide movement to end the Jewish state is disproportionately led by people of Jewish descent. Here are some of the reasons it can be tough to be a Zionist in America:

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The politicization of Israel

My job recently got a lot harder because of the introduction of Israel as an issue in Republican-Democratic politics. President Obama (for multiple reasons that I won’t go into here but have written about at length) is no friend of Israel. His administration and informal advisers also lean toward anti-Zionism, some of them pretty sharply.

The Republicans have noticed this, and have made a pitch for Jewish votes. So now, any discussion about Israel becomes a discussion about Obama vs. Romney.

That is very unfortunate, because Jews are still overwhelmingly liberals, and criticism of Obama’s attitude and policy toward Israel is understood as “Republican propaganda.” Many liberal Jews seem to think that ‘Republican’ means ‘right-wing’ means ‘fascist’ means ‘Nazi’. Even if they don’t go that far, some of the social and economic positions of today’s Republican party are anathema to liberals.

The universities

The difficulty is even greater with academics or those who would call themselves ‘progressives’, to distinguish themselves from mere liberals. In their case I need to overcome the post-colonialist worldview, in which Israel is treated as a Western colonial power, oppressing the third-world Palestinians. This makes Israel the bad guy from the beginning, and excuses almost any degree of Arab violence as “resistance to oppression.”

Many Jews have university degrees, which means that they have been exposed to this ideology during their intellectually formative years. Since the 1960′s, the concept of academic freedom has come to mean permissiveness toward political activism, even radical activism, in the classroom.

Media bias

Liberal media, like the New York Times, MSNBC, NPR, the Huffington Post, etc. almost invariably slant their reporting in an anti-Israel direction. Progressive media, like Pacifica Radio, simply present the Arab or Iranian line, repeating accusations of Israeli wrongdoing as fact and ignoring or whitewashing violence against Israelis. If you watch or listen to this stuff all day, it sinks in.

The effect of the media is amplified by the ‘information bubble’ phenomenon: because it simply feels good to have one’s opinions confirmed, people seek out media that confirm their opinions. So liberals listen to NPR and conservatives to Fox News. They choose friends with like ideas for political conversations. Living in an ideological information bubble reinforces their views. It’s a positive feedback loop.

The human brain

Jonathan Haidt, in his excellent book The Righteous Mind: Why Good People Are Divided by Politics and Religion, explains some of the reasons why it is so hard to change a person’s mind about ideological issues. One is that political opinions stem from moral intuitions that are primarily emotion-based, not the result of rational argument. These emotion-based moral intuitions happen immediately upon perception; only later does a person come up with arguments to justify his belief. Reasoned arguments work against other arguments, but don’t touch the underlying intuitions.

Haidt uses an analogy of a rational rider on an emotional elephant. The rider can try to influence the elephant, but mostly he comes up with reasons to explain the direction the elephant chooses to go.

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Vic Rosenthal created FresnoZionism.org to provide a forum for publishing and discussing issues about Israel and the Mideast conflict, especially where there is a local connection. Rosenthal believes that America’s interests are best served by supporting the democratic state of Israel, the front line in the struggle between Western civilization and radical Islam. The viewpoint is not intended to be liberal or conservative — just pro-Israel.