Photo Credit:
On the first part of this week’s Goldstein on Gelt show, meet Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Eric tells Doug about data mining and predictive analysis. What do these terms mean, and how accurate are they in determining peoples behavior? Find out how data mining affects marketing and customer profiling, as well as daily life, by listening to this weeks show.
Advertisement