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September 29, 2016 / 26 Elul, 5776
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In Hebrew: ‘Branding’

A daily dose of Hebrew.

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מִתּוּג

Think Nike. What comes to mind? I bet shoes is at the top of your list, or close to it.

That’s because Nike has branded itself so that you associate its name with shoes – and next time you go to buy a pair of sneakers, the name Nike is likely to at least cross your mind.

The Hebrew word for brand is מוּתָג , a Modern-Hebrew word deriving from the English word tag.

For example:

“Nike” זֶה מוּתָג מוּכָּר.
Nike is a familiar brand.

Converting this new Hebrew noun into a verb – to brand, Hebrew uses the active-intensive פִּעֵל verb form to produce the word לְמַתֵּג.

Likewise, the act of branding is מִתּוּג.

For example:

צֶוֶת הַשִּׁוּוּק עוֹבֵד קָשֶׁה עַל מִתּוּג הַמּוּצָר.
The marketing team is working hard on branding the product.

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Ami Steinberger

About the Author: Ami Steinberger is founder and director of Ulpan La-Inyan.

The author's opinion does not necessarily reflect the opinion of The Jewish Press.

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