In a smart branding move, Yair Lapid named his resoundingly popular political partyיֵשׁ עָתִיד – Atid rhymes with Lapid, thus linking the idea of hope for a bright future with the winning man himself.
מָתַישֶׁהוּ בָּעֲתִיד אָטוּס לְאֵירוֹפָּה.
In its Biblical usage, עתיד is an adjective meaning ready for or destined. Perhaps the best-known example is in the Book of Esther:
…וְלִהְיוֹת הַיְּהוּדִים עֲתִידִים לַיּוֹם הַזֶּה לְהִנָּקֵם מֵאֹיְבֵיהֶם… (אֶסְתֵּר ח’:י”ג)
עתיד is used in Modern Hebrew as an adjective as well:
נְמַל חֵיפָה עֲתִיד לִהְיוֹת הַנָּמֵל הַשְּׁלִישִׁי בְּגָדְלוֹ בַּמִּזְרַח הַתִּיכוֹן.
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About the Author: Ami Steinberger is founder and director of Ulpan La-Inyan.The author's opinion does not necessarily reflect the opinion of The Jewish Press.
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