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April 25, 2015 / 6 Iyar, 5775
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Notes from the Shmata Gang

Who is considered a fashion designer? Can you be a designer? Remember that designers do not need to know how to sew, draw, cut…
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Hi there, how have you been?

We are close to the end of our body type series. What comes next? Fashion is like life, a universe in itself… it means we probably will be here for a while.

Do you prefer RTW (ready to wear) or CM (custom made)? Do you know what is a knock-off?

Who buys a $150,000.00 haute couture gown and the most important question, why do they do that? It’s not a matter of vanity only. Fashion is personal, so the haute couture matter is way more complex than that. The cult of couture goes way back in History. (If any dressmaker ever charged you more saying that they do “couture” garments, believe me, they probably don’t.)

Mass Production, Low-End, Mid-Low, Mid-High, High-End… what is the meaning of all this? How can that affect your life and your wallet? Are you paying the right price for what you’re getting?

Who is considered a fashion designer? Can you be a designer? Remember that designers do not need to know how to sew, draw, cut…

Now the question that everybody must have thought about at least once in their lives: who decides what is fashionable or not? Two weeks ago I visited a Fall 2014 fabric trade show with my 17-year-old niece. She was astonished to see people buying fabric a year and a half in advance of a season.

Following these explanations, I would like to take you on a tour into our North American garment industry. Although smaller, we are still here. And you know what? Some segments that remained from our local garment trade business are very strong.

Ok, you must be asking me now, “Why buy local if I pay half the price or less by buying products manufactured overseas?”

I’m not telling you to abandon your shopping habits in order to buy local, but it’s fair for you to know the power of your shopping decision. We feel better when we understand our actions, in fashion as well as in all aspects of life.

Let’s break some fashion myths and share some truths about our beloved fashion industry. Are you part of the shmata trade gang? If yes, please share your experiences with us. If not, grab that delicious cup of tea, a few biscuits, enjoy the conversation and let’s us know your insights.

And all of that accompanied by inspirational styling tips, because if you understand yourself better, you will dress better.

Thank you for reading Styling with Esther! See you next week!

About the Author: Fashion Designer and Stylist Esther Goldberger is the creator of DELLASUZA, designing and selling her easy, “five seconds to wear,” colorful and comfortable dresses that have enchanted so many on the streets of Canada and USA. “When I design, I always imagine the woman who will wear the garment, and whether she will find it easy to walk around in. We should enjoy our clothes to the point we forget we’re wearing them." Esther and her supportive husband, Abie, live in beautiful and fashionable Montreal, Canada.


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