The Obama campaign never sold Obama; it sold the idea of Obama. The illusion that was more than the sum of his false biography, his chin up speeches full of momentous pauses and stolen poetry, or the typography of his posters. It was the sense of imminence, the perception of a transformative figure who could change the country and the world. That magnetic tug wasn’t Obama, it was the confused mess of desires, fears, hopes, dreams and wishes that the people were encouraged to project onto him.
The essential product of every cult is the promise of global transformation through personal transformation. Years later, few people can say that their lives are any better, and while many are still willing to echo Jim Jones and blame that on outside enemies, there is no real faith that the program can work.
Whether or not Obama wins again, his cult has failed. It failed because it was not able to deliver on its promises of transformation, nor was it able to place the blame on its followers. Most of those who voted for Obama will drink the Kool-Aid one more time, but there will be little enthusiasm in the drinking of it.