web analytics
December 19, 2014 / 27 Kislev, 5775
 
At a Glance
InDepth
Sponsored Post
8000 meals Celebrate Eight Days of Chanukah – With 8,000 Free Meals Daily to Israel’s Poor

Join Meir Panim’s campaign to “light up” Chanukah for families in need.



ObamaCare: The Propaganda Machine Revs Up

The Obama administration has contracted millions in taxpayer dollars out to PR firms for the purpose of hawking Obamacare to a reluctant public.
taxincrease

Tim Ryan of Weber subsidiary Sawyer Miller Advertising has a somewhat unusual history.  In the late 1990s, he moved from commercial PR work to found Citizens for a Better Medicare, a 527 corporation dedicated to opposing Bill Clinton’s proposed Medicare changes (in particular, the Clinton version of a Medicare drug benefit).  Ryan was responsible for the infamous “Flo” TV ads, in which an aging, arthritic Medicare patient lambasted the Clinton proposals.  (For a walk down memory lane – if you have RealPlayer on your computer – see clips of the old commercials hereand here.)  Political opponents lambasted Ryan in their turn for being funded mostly by the big pharmaceutical companies, whom he had worked for prior to starting CBM.

None of this sordid business shows up in Mr. Ryan’s Sawyer Miller bio today.  It does highlight the ability of PR professionals to hawk anything, regardless of any inconsistency in the subject matter.  A fellow blogger of the more left-ish persuasion pointed out another instance of, er, PR adaptability, in the HHS contract awarded to Porter Novelli – afterrevelations about a Porter Novelli honcho setting up Tea Party groups to oppose Obamacare.  The ties of Kiki McLean and the other Democratically connected individuals at Porter Novelli are apparently strong enough to trump that little indiscretion.

We all know, I hope, that PR firms are just companies run by people, like all other companies.  We aren’t naïve enough to expect angelic consistency or honesty from them – or from the government.  It’s not surprise,at seeing their very human behavior up close and personal, that prompts a disgust with the whole PR-for-Obamacare business.  It’s the lack of surprise.  Anyone with experience of humanity knows that this is what happens when government has so much to regulate, is so into everyone’s business, and has so many ways to spend money.

Industries fall all over themselves to get on the gravy train.  They come up, like Ogilvy, with whole lexicons of elaborate euphemisms to justify making money off of mandates that will gouge, limit, and dispirit the people.  Indeed, it becomes their very purpose to justify the continuation of these circumstances.  Next to the Obamacare-oriented PR industry, the defense industry looks simple and quaint.  It actually puts out products, after all.  You can tell the difference between having its products, and not having them.  It’s obvious why you would want them, moreover – tanks, aircraft carriers, bombers – and what you would lack if you didn’t have them.

The seeds of falsehood

This cannot be said of PR for Obamacare.  The people have not demanded anything that would make it necessary.  It’s a bill of goods being sold to us – at great expense – and it’s being given the hard-sell, to boot.  That it is being sold with lies has been documented before; one of the most recent is the lie put out by a northwestern-states PR firm, Strategies 360.  In October,Patient Power Now called out Strategies 360 for claiming – falsely – that Obamacare for the first time prevents insurers from dropping clients who develop expensive health problems.  It has been illegal to do that since 1997.  Obamacare is not “saving” Americans from this practice, which is not only illegal but has already been prosecuted in federal court.

We can expect more falsehoods and misrepresentations as Obamacare is implemented.  It will have negative effects for a lot of people, whether in terms of keeping their jobskeeping their insurance, or having the optionsfor consultation and treatment that they have had up to now.

The US Congress is concerned about the taxpayer-funded PR blitz for Obamacare, and will no doubt remain concerned as more instances of misrepresentation are revealed over time.  But unless Congress can come up with a way to stop it, Obamacare will steamroll the character and integrity of the American people and permanently corrupt the relationship between us and our government.

Targeting our emotions

This is partly because we will be at the government’s mercy for our health care.  But it’s also because the government will be hiring people to advertise to us on the basis outlined by Ogilvy & Mather.  Instead of the old “4 Ps” of advertising – product, place, price, and promotion – Ogilvy now relies on the “4 Es”:  Experience, Everyplace, Exchange, and Evangelism.  As senior executive Brian Fetherstonehaugh puts it:

Marketing in a fragmented, multichannel world needs a powerful heart. The key ingredients are emotion and passion.

Weber Shandwick, hired by Maryland to scope out a PR and advertising campaign for the state’s health-insurance exchange, offered this as one of its key campaign objectives (p. 7; emphasis added):

Establish a strong brand identity to help drive emotional connection with the Maryland Health Benefit Exchange

It’s one thing when advertisers seek to drive emotional connections with lite beer, pick-up trucks, and air fresheners.  It’s something else when the government hires advertisers to drive emotional connections with government policies and institutions.  This goes far beyond the old-fashioned “good government” idea of providing information to citizens.  In its essence, it differs not at all from a Stalin-era poster hyping the Soviet government’s policies to a beleaguered Russian people.

About the Author: J.E. Dyer is a retired US Naval intelligence officer who served around the world, afloat and ashore, from 1983 to 2004.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

7 Responses to “ObamaCare: The Propaganda Machine Revs Up”

  1. MaAi Ai says:

    Blown up my mind. Biggest corruption. Shrewd serpent.

  2. Charlie Hall says:

    These expenses are dwarfed by the amount that for profit insurers spend on marketing.

  3. Aleta L. Grenier says:

    It’s a disgrace…

  4. Rc Fowler says:

    Obama care is a disaster in the making!

  5. The election results are official. YOU lost. AMERICA won! LIVE WITH IT!

  6. Rc Fowler says:

    You're an ignorant fool! Why are you here? anyone who supports Obama is an enemy of Israel.

    Obama "won" by polling fraud and voter fraud–America loses with Obama–everything Obama touches is ruined!

  7. You should adjust to the fact, that, unless you make aliya to Israel, President Obama is the ONLY President you will have, for the NEXT FOUR YEARS.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Cinema City Iron Man Theater in Jerusalem. (illustrative)
US Govt IDs North Korea in Sony Cyber Terror Attack
Latest Indepth Stories
Greiff-112814-Men

Am Yisrael is one family, filled with excruciating pain&sorrow for losing the 4 kedoshim of Har Nof

Two dreidels from the author’s extensive collection.

What is its message of the dreidel?” The complexity and hidden nature of history and miracles.

Keeping-Jerusalem

Police play down Arab terrorism as mere “violence” until the truth can no longer be hidden.

Sprecher-121914

The 7 branches of the menorah represent the 7 pillars of secular wisdom, knowledge, and science.

Obama obtained NO verifiable commitments from Cuba it would desist from acts prejudicial to the US

No one would deny that the program subjected detainees to less than pleasant treatment, but the salient point is, for what purpose?

For the past six years President Obama has consistently deplored all Palestinian efforts to end-run negotiations in search of a UN-imposed agreement on Israel.

It’s not an admiration. It is simply a kind of journalist fascination. It stands out, it’s different from more traditional Orthodoxy.

For Am Yisrael, the sun’s movements are subservient to the purpose of our existence.

Israelis now know Arab terrorism isn’t caused by Israeli occupation but by ending Israeli occupation

Anti-Semitism is a social toxin that destroys the things that people most cherish and enjoy.

Amb. Cooper highlighted the impact of the Chanukah/Maccabee spirit on America’s Founding Fathers

Zealousness has its place and time in Judaism; Thank G-d for heroic actions of the Maccabees!

Israel and the strengthening of the Jewish people in faith and numbers has brought a growing light

More Articles from J. E. Dyer
Russia Cuba relations

Obama obtained NO verifiable commitments from Cuba it would desist from acts prejudicial to the US

Iran officials meet with G 5+1 officials in Geneva. Weapons to Gaza will not derail the talks.

We would be fools to take seriously assurances from Joe Biden.

The White House wanted to defame Netanyahu, undermine his reputation, impugn him & his policies

Data which the FERPA law, as revised by DOE, is to require states to have policies on, for retention and disclosure. (Source: Stop Common Core Illinois.) Be careful what you ask modern government agencies to investigate on your behalf. Their idea of what the priorities and definitions are may be very different from yours.  

It’s likely that some of the rebel factions, including US clients, have indeed made pacts with ISIS

Another nation – probably Iran, possibly Russia and/or Syria – is entering the fight in Iraq in a new and fully committed way.

There is now NO possible explanation for not evacuating at least non-essential personnel from the U.S. embassy and consulates in Iraq.

ISIS is executing, slowly but surely, a pincer move on Baghdad.

Printed from: http://www.jewishpress.com/indepth/analysis/j-e-dyer/obamacare-the-propaganda-machine-revs-up/2012/11/29/

Scan this QR code to visit this page online: