In the age of the Internet and cable news, a weekly newsmagazine has come to resemble a stale croissant. It may look enticing, but it offers little in the way of meaningful taste or experience.
Let the publisher and editors of Time learn the most basic lesson of a consumer economy: if you insult us, not only won’t we buy your magazine, we will do our darndest to make sure no one else does either.
Michael Freund is founder of Shavei Israel (www.shavei.org), a Jerusalem-based organization that helps “lost Jews” return to Zion. His Jewish Press-exclusive column appears the third week of each month.
About the Author: Jason Maoz is the Senior Editor of The Jewish Press. He can be contacted at firstname.lastname@example.org.
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