web analytics
March 1, 2015 / 10 Adar , 5775
At a Glance
InDepth
Sponsored Post


Home » InDepth » Columns »

Slurpees Make Aliyah to Israel

            Hashmonaim is a community in central Israel blessed with wonderful neighbors, and lovely houses and greenery. However, it has few commercial enterprises. It is a typical bedroom community, and most of those with jobs drive out each morning and return home each evening. Some commuters even get on a plane Sunday evening and do not return until the following Thursday or Friday. Yet, those who remain behind each day enjoy some of the most wonderful experiences available. The community is warm and friendly, with a strong social support system. Many families share meals on Shabbat and rotate between the many invitations available each week. The children practically live in each other’s homes and enjoy the community almost as much as the adults do.

 

            Recently, those of us who live here realized that not only does our community have everything, but we now also have Freezees. Besides a wonderful bakery and a well-stocked grocery, we have a delicious pizza shop that installed a Freezee machine. In America, Freezee, an ice-cold, thirst-quenching drink, is known as a 7-Eleven Slurpee – a frozen, slushy carbonated drink that comes in 153 flavors.

 

            It is not surprising that our relatively small community has installed a Freezee machine, because the person who brought Freezees to Israel happens to be a resident and a member of our local governing council. Our neighbor, Joe Offenbacher, assisted by his energetic wife, Aviva, imported the machines, syrup, cups, unique spoon straws and dome cup covers from the US, and they have already managed to distribute several machines around the country.

 

            Joe, Aviva and their family came on aliya in 2004. Joe is a Yeshiva University graduate with a Masters degree in Industrial and Organizational Psychology. He also has 20 years of business experience in the US and he needed his psychology degree to deal effectively with the local red-tape!

 

            It was not easy to start a food business food in Israel. A US factory supplies the Mehadrin-Kosher syrup. Importing flavors into Israel is a major undertaking. Each flavor needs to be registered and approved by both the Ministry of Health and the Rabbanut. The manufacturer produces each lot specifically for Israel and it is not easy to decide which flavors to import. The most popular flavors are cola, cherry and raspberry. Yet, some only want lemon-lime and will travel long distances for that flavor.

 

            The syrup is purchased from a plant in the US under the supervision of the Star-K. Joe reports that Rabbi Tzvi Rosen of the Star-K has been wonderful in answering his questions and those of the Israeli rabbis, assuring that the product will be able to pass the most stringent Kashrut standards. In Israel, each flavor needs to get the approval of the Rabbanut of Israel’s import division. Then, it needs Ministry of Health approval. Once the basic approval is given, additional Mehadrin kashrut approval is requested for each flavor so that Freezee machines can be placed in additional locations. Rav Leff of Matityahu, a respected local English speaking Rav, helped Joe get certification in Modiin under the supervision of Rav Lau. It was not easy and took many visits to Rav Leff’s office. Since Joe’s office is in Hashmonaim, he also applied for the Mehadrin certificate of the Judea and Samaria Regional Council. 

 

      Talks are now being help to acquire Badatz certification. Acquiring this next level of Hashgacha will require a huge expense because the Badatz does not trust anyone but its own supervisors to visit the plants and check everything personally. This may ultimately prove to be too expensive.  

 

            Freezee sponsors an American Flag Football team. The players wear the Freezee logo, and right before every game, they chant the rallying cry, “One, two, three – FREEZEE!”  Frezee also has a Facebook page, “Freezee Israel.”

 

             The most successful machine is in a pizza parlor in Efrat. The owner had the machine for about a week when he called and asked if he could buy the machine because it was doing so well, it didn’t pay for him to rent it. In Ramat Beit Shemesh, a wine shop, Win Vino, dispenses Freezees. Whenever a machine is put into one business, calls come from neighboring businesses that also want one. 

 

            Today, there are ten machines in Israel, in Efrat, Netanya, Jerusalem, Hashmonaim and Modiin. Another four machines are on order and that number may be upped to ten as more and more requests are received. Wherever there are concentrations of former Americans, a Freezee machine has been installed. Now Joe’s job is to teach the Israelis how good his product is. Joe is in the process of acquiring secured loans backed by the machines in order to expand.

 

     “It would be great,” he mentioned, “If we could find someone to donate a machine to install in an army base.”

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Slurpees Make Aliyah to Israel”

Comments are closed.

Current Top Story
Obama is facing double trouble - the Senate and Netanyahu.
Obama on Collision Course with Senate Bill on Iran Deal
Latest Indepth Stories
israel-day-parade-bds

Buried in the tax-returns of the JCF is millions of dollars funneled to NIF in the last few years.

Netanyahu in a previous address to Congress-

Bibi’s speech to Congress will bring respect and honor to the Jewish Nation from the US & the world

Korenblit-022715

Obama & Putin have handwriting/signature clues indicating differences between public & private life

Councilman David Greenfield

It’s time for a new Jewish policy regarding Ramallah, NOT just because of the yarmulke incident

“GETT’s” being screened for Israeli Rabbinical Court judges at their annual convention.

If Jackson were alive he’d denounce Democratic party’s silence towards virulent anti-Semitism

Victim of Palestinian Arab terrorism, a victor in NY federal court, after years of being ignored by Justice Dept.

March 2013: Arabs hurled stones hitting the Biton’s car; Adele’s mother swerved the car-into a truck

The real issue is that in many respects the president has sought to recalibrate American values and our system of government.

Former Connecticut senator Joe Lieberman, writing in the Washington Post on Sunday, provided one of the clearest and most compelling analyses we’ve seen of the importance of the prime minister’s speech.

A central concept in any discussion about happiness is achieving clarity. “Ain simcha ela k’hataras hasefeikos” – there is no joy as that experienced with the removal of doubt.

“Je Suis..,” like its famous origin 400 years ago, implies the ability & freedom to think & question

Many anti-Israel demonstrations at universities have a not-so-latent anti-Semitic agenda as well

More Articles from Dov Gilor
Gilor-Dov

We created an organization of former Bnei Akiva of North America members who have fulfilled the dream of living in Eretz Yisrael.

Untitled-1

An example of our own self-imposed weakness is the Israeli attitude towards the Holy Temple Mount.

Spies who caused American deaths and worked for enemy states received lighter sentences than Pollard.

The cleansing of Europe of its non-Muslim population will be accomplished in another two or three generations.

The Drama Mamas are not an ordinary theater troupe. “When we audition actresses,” says Elisheva, who also serves as the show’s director, “we like to explain to them that the main qualification is that you can honestly say, I have never been on a stage before, but I have always wanted to be an actress!”

It really is time for painful sacrifices for peace. No one wants his children, grandchildren and great grandchildren to suffer the pangs of war and strife. It is time to end the strife and make peace in the Middle East.

Israel is a country that understands security concerns. Many civil rights have been sacrificed in the name of security and Israelis are used to being checked every time they enter a shopping center, a large store or any public building. Americans recently learned that they, too, are subject to many checks on their most private activities.

The Israeli Parliament is usually controlled by a coalition of different political parties because no one party receives enough votes to have a majority. Unlike in the U.S., where there are two major political parties and one of the two political parties commands a majority of the seats in the Senate and/or in the House, in Israel the government is composed of many, many small political parties, each pushing its own agenda.

Printed from: http://www.jewishpress.com/indepth/columns/slurpees-make-aliyah-to-israel-2/2011/01/19/

Scan this QR code to visit this page online: