The owners of Starbucks have not disclosed why they are closing all of their stores in Israel, but they are indeed closing. The prevalent Israeli media take is that there was a major management miscalculation in concentrating on Tel Aviv which has, as described in The Jerusalem Post, “a developed cafe culture with European roots” which worked against the acceptance of Starbucks. There is also talk that Israeli consumers tended to disdain the quality of Starbucks coffee.
We cannot forget, however, that it was not too long ago that Starbucks became the target of the Arab boycott because of its growing links to Israel. We do not know for sure, but it is quite possible that the Starbucks folks, who have visions of an ever- growing presence across the globe, found the Arab pressure too much to handle.
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