web analytics
June 30, 2015 / 13 Tammuz, 5775
At a Glance
InDepth
Sponsored Post


Goodbye Dairy: Hello Tofutti!

Eller-111612-Tofutti

Tofu.

For most of us, the word conjures up images of a spongy white unpalatable mass that is best left on the shelf of our local health food emporium.

But for New Jersey resident David Mintz, tofu is a magical substance that holds endless possibilities, particularly for the kosher consumer. For over thirty two years, Mintz’s Tofutti Brands has waved its magic wand, transforming soybean curd into numerous non-dairy delights, most notably, Tofutti, a non-dairy ice cream substitute available nationwide – and in thirty foreign countries.

There is no doubt that Mintz comes by his obsession for feeding people honestly. The son of a Williamsburg baker, he began his career in the food business in the mid 1960’s with a Catskills grocery store, quickly discovering that the real money was in selling prepared foods. He augmented his own recipe base by recruiting help from experienced cooks, by placing an ad in a local publication asking grandmothers to share their cooking secrets with him. Eventually, Mintz relocated to Brooklyn, opening two restaurants there, with a third on Manhattan’s East Side, in addition to a thriving catering business. While customer’s enjoyed Mintz’s menu, he was besieged with requests from those who wanted ice cream for dessert.

“Obviously I couldn’t serve ice cream after a meat based meal,” recalled Mintz. “I lost a lot of business that way. I even had people who would ask me to supply the food for an event and then they would bring in their own ice cream for dessert, but I couldn’t go along with that. I wondered what I could do to solve this problem and that was what spurred me on.”

Having read about tofu, which had long been used in China, Mintz ventured to Chinatown in order to conduct his own trials with the chameleon-like soybean curd. At first taste, tofu left a lot to be desired.

“It tasted like biting into a pillow,” reminisced Mintz.

Undaunted, Mintz began to experiment, discovering early on that while tofu made an impressive non-dairy sour cream substitute and incorporated it into numerous recipes, including quiches and dips. But turning tofu into ice cream was a much more difficult process, ultimately it took Mintz ten years.

“I would close my restaurant at nine and then would begin ‘Tofu Time’, when the ladies would work with me till two, three or even four in the morning, trying to create a passable ice cream product,” said Mintz. “There were so many disappointments and I can’t even begin to count how many times I nearly gave up.”

In fact, it was the Lubavticher Rebbe who provided Mintz with continuous encouragement during his ten-year odyssey.

“The whole block where my Manhattan restaurant was located was bought by Donald Trump in order to make way for Trump Plaza,” explained Mintz. “I kept asking for extensions, but they were razing the entire area and I had to leave. Rabbi Shlomo Riskin from the Upper West Side came into my restaurant and offered to help me out at a new location on 72nd and Broadway. I made all the arrangements and then I went to see the Rebbe for a bracha.”

The Rebbe categorically refused to give his blessing to the new restaurant.

B’shum oyfen nisht, (Absolutely not),” declared the Rebbe.

“Why not,” queried Mintz. “It is a golden opportunity.”

“It is not for you,” responded the Rebbe.

Instead, the Rebbe encouraged Mintz to continue with his tofu experiments, assuring him divine assistance and ultimately worldwide success.

“The Rebbe was my driving force,” recalled Mintz. “He told me I could do the impossible and he urged me to have bitachon, to believe that Hashem would help me. There were many times I was ready to throw in the towel and then I would remember the Rebbe’s words. The next day, I would pick the towel up again and get back to work.”

Mintz’s earliest test runs, at the Welsh Farms plant in Long Valley, New Jersey, were nothing short of disastrous, as the Tofutti prototypes were too viscous for the ice cream machines and literally blew out of the presses, spraying geysers of the ice cream substitute all over the ceiling.

About the Author: Sandy Eller is a freelance writer who writes for numerous websites, newspapers, magazines and many private clients. She can be contacted at sandyeller1@gmail.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Goodbye Dairy: Hello Tofutti!”

Comments are closed.

Current Top Story
Tzvi Fishman at Cemetery of Mount of Olives
Jewish Press Blogger Stoned on Mount of Olives!
Latest Indepth Stories
Menachem Zivotofsky sued the U.S. government because the U.S. refused to include "Israel" alongside "Jerusalem" as the place of his birth on his passport. So far the courts have sided with the government.

The problem with US treatment of Israel did not start with Obama but with birth of Jewish State

Activists on the Marianne boat that the IDF made sure to arrive in Ashdod instead of Gaza.

The pathetic failure of the Marianne to reach Gaza is the best thing that has happened to Israel since Hamas mis-fired a rocket on its own civilians.

Pres. Rivlin and PM Netanyahu with the justices of the Supreme Court

Wonder why Israel has the world’s most insane rules of engagement imposed on its military? Read on..

obamatargetiran

Think political Islam’s a problem now just wait until an Islamist nuclear umbrella covers the region

Fiorina’s wrong about Islam which embraces our death&destruction confusing pc theories for hard fact

Bangladesh PM Hasina is fighting terror not only for her nation but for the entire civilized world.

No necessity to redefine marriage, just address equal rights for couples in non-nuclear families

PM Netanyahu has pledged the nation won’t rest until the hero Eli Cohen is returned home to Israel

“Palestinian armed groups” & “local authorities” are named in the report; Hamas’ absence stands out

Dating apps have really changed the way many young Jews approach dating.

The families of those slain even publicly forgave the murderer. Charleston was serene and at peace.

Changing plans needn’t be a frustrating experience. Sometimes the new path proves far more rewarding

Seventy-one members of the Assembly, including Glen Cove Assemblyman Chuck Lavine, who heads the New York chapter of the National Association of Jewish Legislators, joined in the effort to secure a majority to protect the rights of Jewish voters.

Students in New York City schools are protected by publicly funded security guards, so it would seem a no-brainer that students attending non-public schools be similarly protected.

More Articles from Sandy Eller
Food-Talk---Eller-logo

While there are those who insist they need full-color photos to be truly entranced by a recipe, I suggest you get over that particular requirement because the written word here will draw you in and cause you to salivate as you peruse the recipes scattered throughout The Well-Spiced Life (Israel Book Shop).

Consummate-Consumer-logo-NEW

Blending anything thicker side is generally problematic and more often than not, I wind up dumping everything into a bowl and mixing it by hand.

“One minute I sing a song and they go back in time to their youth.”

“…his neshamah reached out to us to have the zechus of Torah learning to take with him on his final journey.”

It’s hard not to be intrigued by recipes with names like Thanksgiving Stuffing Soup, Braised Chicken with Rhubarb Gravy and Vidalia Onion Fritters with Sambal Yogurt Dip.

A graduate of Rhode Island’s Johnson & Wales College of Culinary Arts, the very personable Massin came to NoBo with both a solid education and years of experience at Mike’s Bistro and The Prime Grill.

For all their deliciousness, frozen beverages do not stand the test of time well, as any ice or frozen fruit thickening your drink will melt into a watery mess.

“People who never buy cookbooks are getting this one,” said Victoria. “They read it cover to cover and find it so interesting.”

Printed from: http://www.jewishpress.com/indepth/interviews-and-profiles/goodbye-dairy-hello-tofutti/2012/11/15/

Scan this QR code to visit this page online: