web analytics
July 23, 2014 / 25 Tammuz, 5774
Israel at War: Operation Protective Edge
 
 
At a Glance
InDepth
Sponsored Post
IDC Advocacy Room IDC Fights War on Another Front

Student Union opens ‘hasbara’ room in effort to fill public diplomacy vacuum.



Goodbye Dairy: Hello Tofutti!

Eller-111612-Tofutti

Tofu.

For most of us, the word conjures up images of a spongy white unpalatable mass that is best left on the shelf of our local health food emporium.

But for New Jersey resident David Mintz, tofu is a magical substance that holds endless possibilities, particularly for the kosher consumer. For over thirty two years, Mintz’s Tofutti Brands has waved its magic wand, transforming soybean curd into numerous non-dairy delights, most notably, Tofutti, a non-dairy ice cream substitute available nationwide – and in thirty foreign countries.

There is no doubt that Mintz comes by his obsession for feeding people honestly. The son of a Williamsburg baker, he began his career in the food business in the mid 1960′s with a Catskills grocery store, quickly discovering that the real money was in selling prepared foods. He augmented his own recipe base by recruiting help from experienced cooks, by placing an ad in a local publication asking grandmothers to share their cooking secrets with him. Eventually, Mintz relocated to Brooklyn, opening two restaurants there, with a third on Manhattan’s East Side, in addition to a thriving catering business. While customer’s enjoyed Mintz’s menu, he was besieged with requests from those who wanted ice cream for dessert.

“Obviously I couldn’t serve ice cream after a meat based meal,” recalled Mintz. “I lost a lot of business that way. I even had people who would ask me to supply the food for an event and then they would bring in their own ice cream for dessert, but I couldn’t go along with that. I wondered what I could do to solve this problem and that was what spurred me on.”

Having read about tofu, which had long been used in China, Mintz ventured to Chinatown in order to conduct his own trials with the chameleon-like soybean curd. At first taste, tofu left a lot to be desired.

“It tasted like biting into a pillow,” reminisced Mintz.

Undaunted, Mintz began to experiment, discovering early on that while tofu made an impressive non-dairy sour cream substitute and incorporated it into numerous recipes, including quiches and dips. But turning tofu into ice cream was a much more difficult process, ultimately it took Mintz ten years.

“I would close my restaurant at nine and then would begin ‘Tofu Time’, when the ladies would work with me till two, three or even four in the morning, trying to create a passable ice cream product,” said Mintz. “There were so many disappointments and I can’t even begin to count how many times I nearly gave up.”

In fact, it was the Lubavticher Rebbe who provided Mintz with continuous encouragement during his ten-year odyssey.

“The whole block where my Manhattan restaurant was located was bought by Donald Trump in order to make way for Trump Plaza,” explained Mintz. “I kept asking for extensions, but they were razing the entire area and I had to leave. Rabbi Shlomo Riskin from the Upper West Side came into my restaurant and offered to help me out at a new location on 72nd and Broadway. I made all the arrangements and then I went to see the Rebbe for a bracha.”

The Rebbe categorically refused to give his blessing to the new restaurant.

B’shum oyfen nisht, (Absolutely not),” declared the Rebbe.

“Why not,” queried Mintz. “It is a golden opportunity.”

“It is not for you,” responded the Rebbe.

Instead, the Rebbe encouraged Mintz to continue with his tofu experiments, assuring him divine assistance and ultimately worldwide success.

“The Rebbe was my driving force,” recalled Mintz. “He told me I could do the impossible and he urged me to have bitachon, to believe that Hashem would help me. There were many times I was ready to throw in the towel and then I would remember the Rebbe’s words. The next day, I would pick the towel up again and get back to work.”

Mintz’s earliest test runs, at the Welsh Farms plant in Long Valley, New Jersey, were nothing short of disastrous, as the Tofutti prototypes were too viscous for the ice cream machines and literally blew out of the presses, spraying geysers of the ice cream substitute all over the ceiling.

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Goodbye Dairy: Hello Tofutti!”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
The new peace partners; Hams leader Khaleed Meshaal (L) and Palestinian Authority leader Mahmoud Abbas
Khaled Mashaal Rejects Ceasefire and Says Israel Must Disarm for Peace
Latest Indepth Stories
Rabbi Meir Kahane at the National Press Club ~ 1985

Rabbi Kahane spoke of transfer, because it was what the Torah spoke of.

Hamas terrorists in Gaza have been using human shields to protect them from the IDF as they launch rocket attacks against Israel.

There is much I can write you about what is going here, but I am wondering what I should not write. I will start by imagining that I am you, sitting at home in the Los Angeles area and flipping back and forth between the weather, traffic reports, the Ukraine, Mexican illegals and Gaza. No […]

Jews inside Paris synagogue surrounded by protesters throwing rocks, holding bats and chairs.

Should Jews in Europe take more responsibility in self-defense of community and property?

Map_of_the_Continent_of_Europe

Germany’s The Jewish Faith newspaper ominously noted, “We Jews are in for a war after the war.”

The truth is we seldom explore with kids what prayer is supposed to be about.

Almost as one, Jews around the world are acknowledging the day-to-day peril facing ordinary Jews in Israel and the extraordinary service of the IDF in protecting them.

So on the one hand Secretary Kerry makes no bones about who is at fault for the current hostilities: he clearly blames Hamas.

King Solomon said it long ago: “Cast your bread upon the waters” because you don’t know when you’ll hit something. Our job is to do.

The anti-Israel camp does not need to win America fully to its side. Merely to neutralize it would radically alter the balance of power and put Israel in great jeopardy.

We mourn the dead, wish a speedy recovery to the wounded, and pray that God guides the government.

Charges from the court of world public opinion and their refutations.

It is up to our government to ensure that their sacrifices were not made for short-term gains.

Supporting Israel, the only democracy in the Middle East, has become dangerous in Malmo.

Proportionality Doctrine:The greater the military gain the greater the justifiable collateral damage

More Articles from Sandy Eller
A-Night-Out-logo

The chicken and waffle nuggets were fabulous and were like chicken in a dessert form.

Eller-071114-Book

The Open Kitchen is so appealing you practically want to eat the pages as you turn them.

Glob on the sunscreen, break out the darkest chocolate you can find and let the sun shine in!

Both mains were clearly prepared with an expert hand and could only be described as heavenly.

If you are spending the time in the kitchen, make it worth the effort. Make it taste good. Make it look nice.

For those of us who have no choice but to drive, we need to find ways to make that overpriced tank of gas last as long as possible.

No dairy cookbook would be complete without an array of sinfully decadent treats and there are plenty of those here as well, including three cheesecakes, one of which weighs in at a very slimming 180 calories or less.

The rule of thumb in education these days: provide the kids who don’t shine academically with a venue to shine in other ways.

    Latest Poll

    Israel's Iron Dome Anti-Missile System:





    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/indepth/interviews-and-profiles/goodbye-dairy-hello-tofutti/2012/11/15/

Scan this QR code to visit this page online: