web analytics
September 2, 2014 / 7 Elul, 5774
At a Glance
InDepth
Sponsored Post
Jerusalem Mayor Nir Barkat (L) visits the JewishPress.com booth at The Event. And the Winners of the JewishPress.com Raffle Are…

Congratulations to all the winners of the JewishPress.com raffle at The Event



Home » InDepth » Op-Eds »

2014: The Year of the Non-Existent Product

apple apple

Adapted and inspired from recent teachings of Harav Yitzchak Ginsburgh.

Recently I’ve watched a TED video that attempted to reverse the tide of TED. The speaker explained how the nitty-gritty details were more central than the epiphanies and inspired ideas presented in most TED videos. He told of an astrophysicist friend of his, who was turned down by a potential donor because he didn’t sound more like Malcolm Gladwell. The speaker asked (rhetorically): is this is the approach we the public should be taking. Does it make sense that a well-trained scientist should play second fiddle to those who are better able to popularize the subject matter?

Instead of reversing the tide, while details are important, let’s approach it differently. While this speaker says that good ideas don’t equal a good world, according to Jewish thought, good ideas are certainly very powerful unto themselves. There is a Chassidic adage that “think good and it will be good.” This is not some well-meaning positivism, but a truism that is hardcoded into creation.

The effect of positive thinking is seen quite readily in warfare, sports, or any achievement-based discipline. It is the thoughts and ideas behinds our actions, that lead to the desired result, as in the saying from the sages, “thought [brings the] effect” (מַחְשָׁבָה מוֹעֶלֶת).

What this TED lecture highlighted, and what we are beginning to become conscious of, is that knowledge is primary. What comes afterwards, the physical manifestation of the thought, might not need to come about at all for the thought to be meaningful. Since the Enlightenment, we got used to a world where the physical was primary, and the spiritual was old and antiquated. But as this speaker himself admitted, the ‘big ideas’ presented at TED lectures more resemble the spiritual than the physical. Does it matter if TED talks are acted upon? It is the idea that first attracted millions, so why should we then conclude that the only viable outcome is a material one? While we expected Steve Jobs to hold something during his new product announcement speeches, and not just speak such lofty ideas as “think different” without the physical result of this concept, we are now approaching a point in history when the physical is no longer necessarily. The idea is valid whether the product is developed or not.

The End of the Enlightenment

One great principle in the Torah’s inner dimension states that every “husk” exhausts itself, eventually falling and dying. The French Revolution, and the Enlightenment that fed the entire development of the modern world, is about to reach its end. More exactly, the evil side of it is gradually exhausting itself completely. The attempt to place mankind on a Divine pedestal, to worship human intellect and success, and to use it as the only gauge for truth and judgment, is gradually losing its appeal. After shattering all the old myths, the statue of mankind who coronated himself is crumbling to dust. So much so that in today’s post-modern world (or perhaps, post-post-modern) we are hearing completely different tunes than what were heard during the French Revolution.

Now, in our generation in particular, we are witnessing a vast upheaval. Since the Enlightenment, traditional Judaism has been on the defense, and even receded in a constant process of retreat. Many communities fell captive to the winds of the Enlightenment, and it seemed traditional Jewish observance was being cast away by this self-confidence wave of secularism. At the time, it appeared that this trend would continue; showing religious observance to be something outdated and irrelevant. Yet amazingly, a generation of teshuvah (returnees to God and His Torah) has arrived, and the serpent once again lies helpless to the “hand of Moses” in our generation.

About the Author: Yonatan Gordon has spent most of his past 13 professional years in the world of Jewish publishing. He was the Marketing Manager at Kehot Publication Society (publishing arm of Chabad) for the better part of six years. He is founder of the website Community of Readers.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

2 Responses to “2014: The Year of the Non-Existent Product”

  1. his idea of convergence between the logical world and the spiritual world is something I never thought was really possible with the way I was raised. When I developed a product/concept of my own, I started to make all these links when I started to research the symbols and themes I was planning on using to market this new concept (it's really not a "new" concept, but a convergence of many old and newish concepts). As I worked on it, I realized how some of my drawings and explanations showing how to use this product felt like they were linked to Judaic culture, and as I read more about Judaic beliefs, I realized that the material and logical are not always in conflict with the super-natural and spiritual. I don't know what the public is really excited about though…to me, I would think they're waiting for the physical world to catch up to the speed of the digital world, and for that to happen, Amazon's idea is not the most efficient or reliable. A better idea would be if governments would use the idea of convergence for infrastructure while maintaining a simplicity of design that reduces unpredictable disasters, while allowing their drones to operate with that system. The convergence you're talking about seems more reliable and longer-lasting than this one though.

  2. Anonymous says:

    Roasted Locust (a very timely name considering the Torah portion we are now in!).

    I wrote up a lengthy response, but somehow it was deleted. That said, I would be happy to explain the article in more details, including some more actionable aspects if you would like.

    I can be reached at ysgordon@gmail.com

    Shabbat Shalom,
    Yonatan Gordon

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Police set up roadblocks throughout the Sharon region and beyond to track down terrorists believed to have infiltrated the area.
Arab Terrorist Attack Foiled Near Netanya
Latest Indepth Stories
0.5-Shekel-hatasham-RJP

The War projects to lower Israel’s 2014 GDP 0.5% but will have little influence on foreign investors

The_United_Nations_Building

It is in the nature of the Nations of the World to be hostile towards the Jewish People.

champions

Hamas and Islamic Jihad are actually fighting to “liberate Jerusalem and all Palestine.”

IDF Chief of Staff Benny Gantz reviewing maps on the Golan Heights.

The bad news is that ISIS and Al Qaeda are on the Syrian Golan. The good news is that every terrorist in Syria is killing each other.

The congregants, Ethiopians spanning generations, were beaming with joy and pride.

The withdrawal from the Gaza Strip nine years ago did not enhance Israel’s security.

How does a soldier from a religious home fall in love with a soldier from a non- religious kibbutz?

In 19th century entire ancient Jewish communities fled Palestine to escape brutal Muslim authorities

Responsibility lies with both the UN and Hamas, and better commitments should have been demanded from both parties in the ceasefire.

But the world is forever challenging our Jewish principle and our practices.

If this is how we play the game, we will lose. By that I mean we will lose everything.

Reportedly, Egypt, Saudi Arabia, and the United Arab Emirates have formed a bloc that seeks to counter Islamist influence in the Middle East.

One wonders how the IDF could be expected to so quickly determine the facts.

While there is no formula that will work for everyone, there are some strategies that if followed carefully and consistently can help our children – and us – gain the most from the upcoming school year.

More Articles from Yonatan Gordon
Light up the world copy

Maimonides: “Your 1 mitzva may tip the scales and bring redemption to the entire world and creation”

journalism

With no shortage of leftist media that seek to distort the news, what should our Torah response be?

This week we witnessed the true unity of the Jewish people rallying around, and praying for, these three boys.

We must learn how to portray reality correctly and in a positive way.

The moon-inspired public is searching for something like the renewal and redemption of the Jewish people.

In contrast to the hate-filled stones thrown by Arabs, Jews threw non-physical ‘stones’ of love.

Inspiring thoughts about memory, completing tasks, marketing, and anorexia.

Taking risks for outreach is not easy and there have been spiritual pitfalls over the years.

Printed from: http://www.jewishpress.com/indepth/opinions/2014-the-year-of-the-non-existent-product/2014/01/01/

Scan this QR code to visit this page online: