Thus the inner reason why placing items on the moon is so marketable, and why placing a Chabad House there is even more marketable, is because the public is searching for a genuine source of spiritual renewal and vitality.
Put simply, placing a 770 replica on the moon is a good idea because it’s an opportunity to teach and promote lessons similar to what was just presented. To provide a reason to promote the uniqueness of the Jewish people, the unfolding redemption, and a new brighter world back here on earth.
Also, it would be a good idea to idea to dedicate this project in the memory of Ilan Ramon.
For more on the renewal of the moon, please read: Something New is Beginning.