web analytics
October 22, 2014 / 28 Tishri, 5775
At a Glance
InDepth
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



Home » InDepth » Op-Eds »

Mere PR Will Not Make A Successful Mideast Policy


After running into a dead-end in its efforts to jump-start Middle East peace talks, the Obama administration has signaled that it has evaluated the situation and understands that all is not well. But instead of a course correction, senior administration officials have decided what they need to do is deploy their most effective weapon – the rhetorical brilliance of the president himself – on a recalcitrant state of Israel.

They say that in the next few weeks the White House will begin a public relations program in Israel and Arab countries to better explain the president’s intention to broker a comprehensive peace agreement. The highlight would be interviews with Obama on Israeli television as well as appearances broadcast in Arab countries.

In particular, the officials say they hope to convince the majority of Israelis who have been shown in polls to view Obama and his policies with distrust to support his stand on freezing building in Jewish settlements in the West Bank as well as in Jerusalem, rather than the policies of Benjamin Netanyahu, their own prime minister.

The idea here seems to be that if the Israeli people are sufficiently exposed to the charms of the American president, they will force Netanyahu to do as he has been told by Washington.

The administration clearly misunderstands the nature of its problem. The Israeli people already understand Obama very well. His problem is that they don’t buy what he’s selling. Indeed, this decision to launch a PR campaign reminds one of stereotypically “ugly American” tourists who believe the proper response to foreigners who don’t understand English is to merely speak English louder. What the administration needs in order to win the trust of Israelis isn’t a bigger megaphone but more realistic policies.

The reason many Israelis think they have been singled out for rough treatment by Obama is not because they don’t understand that his intentions are good and that his motives are pure; it’s because he has unfairly singled them out.

The dispute about settlements between the two governments was a calculated decision on the part of Washington to pick a fight with its smaller ally and raise the stakes until Netanyahu gave in. That would have handed Obama an easy triumph and a way to show the Arab world that friends of Israel no longer have a decisive say in American foreign policy.

But that’s not what happened and the administration appears to be baffled by the reaction inside Israel to the ginned-up settlements squabble. Instead of behaving as most liberal American Jews have done and blindly backing Obama’s pressure because of partisan loyalties and support for the administration’s domestic agenda, ordinary Israelis are supporting their prime minister and viewing Obama with suspicion.

Why? It’s true that part of the problem lies has to do with perceptions. Obama’s Cairo speech in June was offensive because of the way he equated the Holocaust with the predicament of Palestinian refugees and the fact that he pointedly snubbed the Jewish state by avoiding it during his Middle East tour. But the problem is bigger than either the president’s penchant for false moral equivalences or his travel schedule.

Obama’s policy seems to be based on the notion that Israel’s refusal to make new concessions on security and land is the primary obstacle to a breakthrough on peace. Though most Israelis would actually be willing to give up most settlements, they know that neither the Fatah-ruled Palestinian Authority in the West Bank or the Hamas mini-state in Gaza are interested in a peace that would recognize the legitimacy of a Jewish state no matter where the borders were drawn.

The failure of the Oslo Accords, the July 2000 Camp David summit, the withdrawal from Gaza in 2005 and last year’s desperate effort by former prime minister Ehud Olmert to hand the PA a state on a silver platter all illustrate the Palestinians’ lack of interest in signing such a deal.

In the clear absence of a credible peace partner, what point is there, Israelis are entitled to ask, in bullying their government to make concessions? Nor has anyone been impressed by the administration’s half-hearted attempt to get the Saudis and other Arab states to act as if they mean it when they claim to want peace.

About the Author: Jonathan S. Tobin is senior online editor of Commentary magazine and chief political blogger at www.commentarymagazine.com, where this first appeared. He can be reached via e-mail at jtobin@commentarymagazine.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Mere PR Will Not Make A Successful Mideast Policy”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Newly elected Chief Rabbis of Jerusalem: Rav Shlomo Amar (L) and Rav Aryeh Stern (R).
2 New Chief Rabbis Elected for Jerusalem After 10-Yr Hiatus
Latest Indepth Stories
Noah and his Family; mixed media collage by Nathan Hilu. Courtesy Hebrew Union College Museum

Myth #1: It is easy to be a B’nai Noach. It is extraordinarily hard to be a B’nai Noach.

Sweden prefers to ignore its own problems and make trouble elsewhere.

The question of anti-Semitism in Europe today is truly tied to the issue of immigration.

256px-Israel-Palestine_flags.svg

Polls indicate that the Palestinians are much more against a two state solution than the Israelis.

Map of Syria-Turkish border area, pinpointing Kurdish border town of Kobani, just taken by ISIS terror forces Oct 7, 2014.

Turkey and Iran the 2 regional powers surrounding the ISIS conflict gain from a partial ISIS victory

Emigration from Israel is at an all-time low, far lower than immigration to Israel from Europe.

Leon Klinghoffer’s daughters: “‘Klinghoffer’ is justified as ‘a work of art’…This is an outrage.”

Do you seriously think that as you kidnap our children we should medically treat and help yours?

Sometimes collective action against the heinous acts of the majority is not enough. The world should not only support the blockade of Gaza; it must enforce the dismantling of Hamas.

The Arab Spring has challenged Jordan with the task of gradual reform with regard to its monarchy.

Israel offered Syria the entire Golan Heights, only to find that the Syrians were demanding MORE!

Israeli hasbara too can be described at best as pathetic, at worst non existent.

A ‘good news’ story from the Nepal avalanche disaster to warm your heart. Take out your Kleenex.

Journalists see the Israeli-Palestinian conflict as morality play: Israel=evil; Palestine=innocent

Warsaw Ghetto: At its height, the Nazis walled in some 500,000 Jews within the1.3 square mile area.

While police officers face dangers every day on the job, Jews also face danger in their daily lives.

Carter developed a fondness for Arafat believing “they were both ordained to be peacemakers by God”

More Articles from Jonathan S. Tobin
German Chancellor Angela Merkel in Jerusalem at the President's Residence, February 2014 (archive)

Anti-Semitism has returned to the mainstream of European society and Israel has become its focus.

Bomb Shelter

One of the key talking points by apologists for Hamas in the current conflict is that it isn’t fair that Israelis under fire have bomb shelters while Palestinians in Gaza don’t have any. Among other factors, the lack of shelters accounts in part for the differences in casualty figures between the two peoples. But somehow […]

How will all this end? Hamas seems to think it will be Netanyahu who will blink first.

Nothing short of a stroke that will decapitate the leadership of this group will convince the Arabs that Hamas has made a mistake.

Z STREET will have the ability to compel IRS officials to testify as to their practices and produce all records.

“Death of Klinghoffer” opera frames the issue as Israel’s existence being the real crime.

Palestinian leaders claim the kidnapping is an Israeli hoax or the act of Jewish criminals rather than terrorists.

Printed from: http://www.jewishpress.com/indepth/opinions/mere-pr-will-not-make-a-successful-mideast-policy/2009/08/12/

Scan this QR code to visit this page online: