web analytics
July 4, 2015 / 17 Tammuz, 5775
At a Glance
Blogs
Sponsored Post


Pro-Israel Activists Must Go on the Offensive and Reach Out

The anti-Israel activists have developed useful alliances with the LGBT, the African American and the Native American communities. Pro-Israel groups should learn from this model.

Diversity in Israel

Diversity in Israel
Photo Credit: Facebook

If there is one thing that pro-Israel activists can learn from their adversaries, it is how to effectively convey their message and engage in outreach to other groups within American society. Unfortunately, as we speak, too often pro-Israel activists are too much on the defensive, not enough on the offensive, and fail to reach out to potential allies. They prefer to respond to the accusations made by the other side, rather than make claims of their own.

For example, when I worked as content manager for United With Israel, a hasbara organization with over two million followers on facebook, the organization decided to take a stance against the nomination of Chuck Hagel to the position of US Secretary of Defense. At that time, I proposed that the organization should try to reach out to feminists due to his opposition to abortion even in cases of rape, Democrats that opposed his nomination because he is a Republican, and gay rights activists who were disturbed that he opposed the appointment of an ambassador to Luxemberg merely because of his sexual orientation.

Naturally, pro-Israel activists had their own reasons for being opposed to his nomination. Abraham Foxman of the Anti-Defemation League stated, “Chuck Hagel would not be the first, second, or third choice for the American Jewish community’s friends of Israel.  His record relating to Israel and the U.S.-Israel relationship is, at best, disturbing, and at worst, very troubling.   The sentiments he’s expressed about the Jewish lobby border on anti-Semitism in the genre of Professors John Mearsheimer and Stephen Walt and former President Jimmy Carter.”

However, United With Israel decided not to reach out to disenchanted Democrats, gay rights activists, and enraged feminists, preferring instead to stick only to their own pro-Israel interests. Their behavior was systematic of failed Israeli hasbara tactics, which in the end resulted in Hagel’s nomination to be US Secretary of Defense. The pro-Israel interests were not sufficient to defeat Hagel’s nomination. For such a campaign to be successful, pro-Israel activists needed to reach out to the gay rights community, feminists, and the outraged Democrats.

Pro-Israel activists need to understand that they don’t have to have their interests always coincide with other interest groups in order to collaborate with them to achieve a common purpose. One can be a religious observant Orthodox Jew and have ones own opinion related to homosexuality, the Democratic Party, and abortion (even though most religious Jews would accept abortion in cases of rape or when the life of the mother is at stake).

Yet, one can still collaborate with people who value those interests in order to achieve a common goal. For sure, many of the Muslim anti-Israel groups that are reaching out to the homosexual and feminist community don’t agree with these interest groups on many fundamental issues. They understand that in the long run, overlooking those differences in order to obtain an ally is more important than any other consideration.

Another instance of our failed Hasbara approach is that all too often, our articles respond to allegations from the other side, rather than make accusations of our own. For example, when an Egyptian columnist recently stated that Israel should compensate the Egyptians for the jewels they stole from them during their exodus out of Egypt and for the Ten Plagues, I wrote an article attacking this Egyptian columnist’s statements in JerusalemOnline. I agree that it was important as a journalist to respond to his ridiculous assertions and expose them. Yet in retrospect, some Israeli columnist who speaks Arabic should have evaluated all of the articles written by Ahmad Al Gamal and written an article going on the offensive, with a headline to the effect stating, “Egyptian Columnist is an Anti-Semite.”

About the Author: Rachel Avraham is a news editor and political analyst for Jerusalem Online News, the English language internet edition of Israel's Channel 2 News. She completed her masters degree in Middle Eastern Studies at Ben-Gurion University. The subject of her MA thesis was: "Women and Jihad: Debating Palestinian Female Suicide Bombings in the American, Israeli and Arab media."

The author's opinion does not necessarily reflect the opinion of The Jewish Press.

If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “Pro-Israel Activists Must Go on the Offensive and Reach Out”

Comments are closed.

Current Top Story
UN Human Rights Council
UN HRC Condemns Israel (But Not Hamas) for War Crimes
Latest Blogs Stories
Malachi Rosenfeld HY"D

Israel & world Jewry are under attack and in grave danger but UN’s focus is denouncing Israel

Doug Goldstein

What is human chess? How easy is it to predict the actions of others?

Rethink UN bias against Israel

It’s time to stand up against the bias & no longer accept the constant UN prejudice against Israel.

Malachi Moshe Rosenfeld, one of four injured in a terror attack near the West Bank settlement of Shvut Rachel, north of Ramallah, has died (HYD)

Malachi Moshe Rosenfeld, injured in a terror attack in Samaria, has died (HYD)

Allah is NOT merciful: Stabbing, beheading, shooting innocents is barbaric & cowardly acts of terror

How could the Jerusalem Post think the attack could have been other than a terrorist act?

Going to Mt of Olives cemetery was like visiting Jurassic Park in a jeep with dinosaurs rampaging

Hanan Porat z”l, teary-eyed said ” We returned to the Gush(Etzion)we shall return to the Gush(Katif)

“Mispachology”: Theory you share a common link with someone you’ve never met or been in contact with

It seems that Pres. Rivlin has joined all other so-called Right politicians and now is trending Left

Dear Muslims, Happy Ramadan. It’s clear from the news that your people are having a “bang-up” month

The President was right, every Jew should have a gun. He just asked the wrong person about it.

Everybody knows that during Ramadan Arab Muslim terror attacks increase.

UN says Hamas tried to warn us of rocket attacks? I was here. Not once did those…I want to scream

{Originally posted to the author’s website, Emes Ve-Emunah} The inevitable finally happened. Rabbi Avi Weiss has dispensed with his prior refusal to call his female ordainees ‘rabbis’.  I challenged him to stop dancing around that title with made up titles  (like Raba and Maharat) and he finally rose to the challenge. His motivation in not […]

How can you transform thinking to action? What are the mountains you need to climb to reach goals?

More Articles from Rachel Avraham
1024px-Donna_Edwards_at_victory_rally,_February_13,_2008

Edwards is rated #4 by the Arab-American Institute for her pro-Palestine pro-Arab voting record.

saudi_lady_drivers_2013

A Saudi woman’s like a queen without a chauffeur, driven around by Saudi men whenever she commands

“Most of the Palestinians in Judea&Samaria are former Jews, converted by force by the Ottomans.”

Jewish communities worldwide commemorate Yehudit during Chanukah by eating dairy foods in her honor

In Jordan,Palestinians are discriminated in every field: education; healthcare; employment; business

Living is Israel is costlier than in other countries but how will your kids grow up in the diaspora?

Given these statistics, I feel that it is not worth it to live in the United States.

Pro-Israel groups must broaden their coalitions and feature more pro-Israel minority speakers.

Printed from: http://www.jewishpress.com/indepth/opinions/pro-israel-activitists-must-go-on-the-offensive-and-reach-out/2014/04/02/

Scan this QR code to visit this page online: