web analytics
December 26, 2014 / 4 Tevet, 5775
 
At a Glance
Blogs
Sponsored Post
8000 meals Celebrate Eight Days of Chanukah – With 8,000 Free Meals Daily to Israel’s Poor

Join Meir Panim’s campaign to “light up” Chanukah for families in need.



Pro-Israel Activists Must Go on the Offensive and Reach Out

The anti-Israel activists have developed useful alliances with the LGBT, the African American and the Native American communities. Pro-Israel groups should learn from this model.

Diversity in Israel

Diversity in Israel
Photo Credit: Facebook

If there is one thing that pro-Israel activists can learn from their adversaries, it is how to effectively convey their message and engage in outreach to other groups within American society. Unfortunately, as we speak, too often pro-Israel activists are too much on the defensive, not enough on the offensive, and fail to reach out to potential allies. They prefer to respond to the accusations made by the other side, rather than make claims of their own.

For example, when I worked as content manager for United With Israel, a hasbara organization with over two million followers on facebook, the organization decided to take a stance against the nomination of Chuck Hagel to the position of US Secretary of Defense. At that time, I proposed that the organization should try to reach out to feminists due to his opposition to abortion even in cases of rape, Democrats that opposed his nomination because he is a Republican, and gay rights activists who were disturbed that he opposed the appointment of an ambassador to Luxemberg merely because of his sexual orientation.

Naturally, pro-Israel activists had their own reasons for being opposed to his nomination. Abraham Foxman of the Anti-Defemation League stated, “Chuck Hagel would not be the first, second, or third choice for the American Jewish community’s friends of Israel.  His record relating to Israel and the U.S.-Israel relationship is, at best, disturbing, and at worst, very troubling.   The sentiments he’s expressed about the Jewish lobby border on anti-Semitism in the genre of Professors John Mearsheimer and Stephen Walt and former President Jimmy Carter.”

However, United With Israel decided not to reach out to disenchanted Democrats, gay rights activists, and enraged feminists, preferring instead to stick only to their own pro-Israel interests. Their behavior was systematic of failed Israeli hasbara tactics, which in the end resulted in Hagel’s nomination to be US Secretary of Defense. The pro-Israel interests were not sufficient to defeat Hagel’s nomination. For such a campaign to be successful, pro-Israel activists needed to reach out to the gay rights community, feminists, and the outraged Democrats.

Pro-Israel activists need to understand that they don’t have to have their interests always coincide with other interest groups in order to collaborate with them to achieve a common purpose. One can be a religious observant Orthodox Jew and have ones own opinion related to homosexuality, the Democratic Party, and abortion (even though most religious Jews would accept abortion in cases of rape or when the life of the mother is at stake).

Yet, one can still collaborate with people who value those interests in order to achieve a common goal. For sure, many of the Muslim anti-Israel groups that are reaching out to the homosexual and feminist community don’t agree with these interest groups on many fundamental issues. They understand that in the long run, overlooking those differences in order to obtain an ally is more important than any other consideration.

Another instance of our failed Hasbara approach is that all too often, our articles respond to allegations from the other side, rather than make accusations of our own. For example, when an Egyptian columnist recently stated that Israel should compensate the Egyptians for the jewels they stole from them during their exodus out of Egypt and for the Ten Plagues, I wrote an article attacking this Egyptian columnist’s statements in JerusalemOnline. I agree that it was important as a journalist to respond to his ridiculous assertions and expose them. Yet in retrospect, some Israeli columnist who speaks Arabic should have evaluated all of the articles written by Ahmad Al Gamal and written an article going on the offensive, with a headline to the effect stating, “Egyptian Columnist is an Anti-Semite.”

About the Author: Rachel Avraham is a news editor and political analyst for Jerusalem Online News, the English language internet edition of Israel's Channel 2 News. She completed her masters degree in Middle Eastern Studies at Ben-Gurion University. The subject of her MA thesis was: "Women and Jihad: Debating Palestinian Female Suicide Bombings in the American, Israeli and Arab media."


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “Pro-Israel Activists Must Go on the Offensive and Reach Out”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
The Al Haeche kosher restaurant in Paris had bullet holes through the front window. Dec. 24, 2014.
Parisian Kosher Restaurant Second Anti-Semitic Gun Attack This Week
Latest Blogs Stories
Stairway to success!

My stairs had been built, big and strong-BUT ON THE WRONG SIDE OF THE APARTMENT!

HaTnua Party Meeting

Is his article satire? Or does Kai Bird really think Tzipi Livni heads a “center-right” party?

Shabbat Table

Much as I’d like to see the Jewish nation fully observant forcing Shabbat on people is NOT the way.

game of thrones

Loyalty seems to be a lost trait in Israeli politics, whether it’s to ideals, principles or parties.

Apartment hunting is kinda like dating: You go see anything that looks right on paper-and pray.

Latest headlines say that Prime Minister Bibi Netanyahu’s Likud may only make third place if…

What are the roles of leadership and communication in running a “tight ship”?

Sabraman: Israel’s first superhero, combining the courage of the Sabra and the faith of Abraham.

Is Haredi open-ended learning on charity better than earning a living that would obviate that?

Hanuka is the miracle of emunah- belief in the L-rd of Israel and the light of our faith.

Limiting Jewish success and revival is that the anti-Jewish, anti-History Left rules here in Israel

The crisis in Jewish education is of existential importance. How should it be resolved?

BBC GUIDELINES ON TERRORISM: The word “terrorist” itself can be a barrier rather than an aid…

Discussion with entrepreneur William Heinecke on how he became a young, successful businessman

Did Cuba apologize for their spies the way Israel apologized for Pollard?

Nothing binds Jews together more than Torah observance; Or so one would think.

More Articles from Rachel Avraham
Lefèvre-Desforges_Judith_coupant_la_tête_d'Holopherne

Jewish communities worldwide commemorate Yehudit during Chanukah by eating dairy foods in her honor

640px-Flag_of_Jordan.svg

In Jordan,Palestinians are discriminated in every field: education; healthcare; employment; business

Living is Israel is costlier than in other countries but how will your kids grow up in the diaspora?

Given these statistics, I feel that it is not worth it to live in the United States.

Pro-Israel groups must broaden their coalitions and feature more pro-Israel minority speakers.

Mahmoud Abbas tortured prisoners in PA custody and oppressed critical bloggers and journalists.

None of us support violence and we found out about the story in the media, just like every one else.

Printed from: http://www.jewishpress.com/indepth/opinions/pro-israel-activitists-must-go-on-the-offensive-and-reach-out/2014/04/02/

Scan this QR code to visit this page online: