web analytics
April 18, 2015 / 29 Nisan, 5775
At a Glance
InDepth
Sponsored Post


Home » InDepth » Op-Eds »

‘Selling’ Israel – Right Down The Drain


It seems everyone is in a mighty tizzy about young Jews who fail to identify with Israel and don’t much care to visit there.

How do we inspire these young folks to develop some feelings for the Holy Land, and attract them to visit Israel? Is it through Israel’s glorious history? Its geographical uniqueness and geological beauty? Its religious significance? Is the fact that Israel sits at the very crossroad of world cultures going to bring the young people flocking?

Well, according to the government of Israel, it seems that “sex and sand” are the keys to drawing more visitors. In fact, Israel has just unveiled a $2 million ad campaign emphasizing just that. If Israelis themselves feel that “sex and sand” are their biggest draw, is it really any wonder a new report reveals that fewer than half of American Jews under the age of 35 would view the possible destruction of Israel as a personal tragedy?

Since its founding, American Jews have always felt closely connected to, and extremely proud of, the state of Israel – both as a refuge and a birthright. For those who lived through the Holocaust personally or were born to parents who managed to survive or escape, the creation of Israel as a Jewish state was a defining moment, etched in their collective psyches. When the threat of anti-Semitism often lurked behind closed doors or just around the corner, Israel was a very real, very necessary, safe haven that gave American Jews the confidence and pride to proudly identify as Jews.

Shouldn’t we be thrilled that our children and grandchildren no longer need to live in fear of anti-Semitism? Shouldn’t we be ever grateful for the freedom America has offered to all people, no matter their religious affiliation? How wonderful the American experience has been, especially for Jews. Kosher food abounds, synagogues are found in many remote towns in the United States, an observant Jew serves in the United States Senate, attractive menorahs stand side by side with “holiday” trees – all sending the message to young American Jews that they need not be embarrassed about being Jewish.

We pride ourselves on how richly educated this generation of American Jews is. They are enlightened, well-read and open-minded. Yet for all their education, American Jews are experiencing a frightening decline in their knowledge of Jewish history, culture and religion.

Recently, the National Jewish Outreach Program (NJOP) conducted a series of man-on-the-street interviews with Jews in New York City and found that many Jews know more about pop culture than about Judaism. The video, called “JewWalking” (it can be viewed on YouTube), was intended as a lighthearted examination of a contagious lack of Jewish knowledge plaguing American Jews. Of course, our goal was to inspire participation in NJOP courses, but the extent of the lack of knowledge that we found proved that the issue is far more serious than we ever imagined.

As a result of their lack of Jewish knowledge and identification, many young Jews find themselves conflicted by the images they see on TV, the photos in the newspaper and the discussions they have with peers concerning the bitter conflict in the Middle East. Whatever your opinions on the political situation, it is not difficult to see how young Americans might feel torn about an Israel that they know mostly through the telescoped and jaundiced lens of a TV camera.

It is not surprising to learn what this dangerous combination of disinterest and ignorance of basic Jewish life and history has wrought. The sense of confidence and security in our status as citizens of the United States, and the conflicting feelings about the correctness and morality of Israel’s actions, have led to a state of apathy regarding Israel.

The notion of Israel as birthright and refuge means little to today’s young Jews. A refuge from whom? A birthright for what? American Jews simply don’t feel a need for Israel. America is as much a part of them as they feel they are a part of America. Who would hurt them in their own homes?

Tragically, too many American Jews see Israel as nothing more than another interesting foreign country, and perhaps that is the reasoning behind Israel’s “sex and sand” ad campaign. But if Israel is only about “sex and sand” like so many other Mediterranean and Caribbean destinations, why would young Jews ever choose to hit the beaches of Tel Aviv rather than the French Riviera?

About the Author: Rabbi Ephraim Z. Buchwald is director of the National Jewish Outreach Program.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “‘Selling’ Israel – Right Down The Drain”

Comments are closed.

Current Top Story
Daniel Lubetzky  president of V15 and CEO of Kind "healthy" bars
No Victory for V15 and Not Healthy ‘Healthy’ Snack Bars
Latest Indepth Stories
Mrs. Golda Katz a"h

She had many names and was many things to many people, but to me she was just Babineni.

ISIS terrorist carries the group's black flag.

Is ISIS in Gaza? “No, but there are ISIS loyalists here..we pray to God they unite under ISIS’ flag”

Cliff Rieders

Rabbi Portal was that great “inspirer,” changing people for the better, enriching the lives of all

MK Moshe-Feiglin

Iran knows Obama, Putin, and the Europeans don’t have a Red Line beyond which they will go to war

There is no way to explain the Holocaust. I know survivors who are not on speaking terms with G-d. I know many who are the opposite. I have no right to go there…

When a whole side of your family perishes, friends become the extended family you do not have.

“We stand with Israel because of its values and its greatness and because its such a wonderful ally”

Mr. Obama himself inelegantly cautioned members of the Senate to be careful not to “screw up” the negotiations by seeking to have input into the future of the sanctions regime that has been imposed on Iran.

For our community, Mrs. Clinton’s foreign policy record will doubtless attract the most attention. And it is a most interesting one.

Mitchell Bard is nothing if not prolific. He has written and edited 23 books, including “The Complete Idiot’s Guide to Middle East” and “The Arab Lobby: The Invisible Alliance That Undermines America’s Interests in the Middle East.” Bard, who has a Ph.D. in political science from UCLA, is also the executive director of both the […]

Understanding the process described in Dayenu reveals deep relevance for us today.

For Rabbi Zvi Yehuda Kook, the tanks, planes, and uniforms of the IDF were implements of mitzvot

The only way to become humble is honesty about our experiences; it’s the only path to true humility

Obama’s approach to evildoers echoes Gandhi’s fatuous and muddleheaded pleas to his “friend” Hitler

More Articles from Rabbi Ephraim Buchwald
Rabbi Efraim Buchwald

Set limits! Limits must be established and must be enforced – one may not follow the desires of one’s heart and one’s eyes.

Rabbi Ephraim Buchwald

With all the well-earned accolades and fanfare that surrounded last week’s monumental Siyum HaShas, one would expect to find numerous direct references in the Torah mandating the study of Torah. It therefore comes as a great surprise that there is not one direct statement in the Torah commanding its study.

The night of December 8, 2008, was exceptionally cold, but those who attended a special reception for Sam Domb at Abigael’s on Broadway in Manhattan felt only the warmth of this indefatigable man’s love for the Jewish people.

It seems everyone is in a mighty tizzy about young Jews who fail to identify with Israel and don’t much care to visit there. How do we inspire these young folks to develop some feelings for the Holy Land, and attract them to visit Israel?

The whole world seemed to be celebrating the composer Steve Reich’s 70th birthday in October (October 3, to be precise). The New York Times ranked him “among the greatest composers of the century.” The New Yorke rsaid he was”the most original musical thinker of our time.” The Village Voice declared him “America’s greatest living composer.” The Guardian (London) summed it all up by stating, “There’s just a handful of living composers who can legitimately claim to have altered the direction of musical history, and Steve Reich is one of them.”

Printed from: http://www.jewishpress.com/indepth/opinions/selling-israel-right-down-the-drain/2007/09/25/

Scan this QR code to visit this page online: