Why then did it take so long for the headlines to come out? As mentioned, the patent had been filed and made public over three weeks prior. The answer is that Torah novelties always comes first. To say it another way, the story only appeared as new only after the source of the novelty within Torah was revealed.
While the concept of “instantaneous shipping” was around long before the patent was awarded December 24th, what makes something newsworthy is not the concept itself, but the innovation of the concept. This is the take-home lesson for this article: Even if what we are learning in Torah was written in the past, by seeking to innovate and become inspired from our learning, then we create our own headlines. Then from our Torah headlines, in an effort to catch up, the world subsequently follows later on with their diluted version of the story.
Activity: Think about the Torah you were learning prior to the “anticipatory shipping” announcement. What about it in retrospect seemed to relate to these “anticipatory” or “continuous delivery” concepts?
About the Author: Yonatan Gordon has spent most of his past 13 professional years in the world of Jewish publishing. He was the Marketing Manager at Kehot Publication Society (publishing arm of Chabad) for the better part of six years. He is founder of the website Community of Readers.
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