web analytics
September 20, 2014 / 25 Elul, 5774
At a Glance
InDepth
Sponsored Post
Apartment 758x530 Africa-Israel at the Israel Real Estate Exhibition in New York

Africa Israel Residences, part of the Africa Israel Investments Group led by international businessman Lev Leviev, will present 7 leading projects on the The Israel Real Estate Exhibition in New York on Sep 14-15, 2014.



Home » InDepth » Op-Eds »

Why Boots Matter


In 1974, Ronald Reagan made the best purchase of his political career: he bought a ranch. Rancho Del Cielo – the “Ranch in the Sky” – was nestled in the hills near Santa Barbara, California. Reagan said the ranch was “a sanctuary … like no other … at Rancho del Cielo, Nancy and I could put on our boots and old clothes, recharge our batteries, and be reminded of where we had come from.”

When Reagan ran for president in 1976 and 1980, he made sure that photographers caught him chopping wood, mending fences, and riding horses. “This,” said Reagan, “is who I really am.”

In 1999, George W. Bush made the best purchase of his political career: he bought a ranch. Prairie Chapel Ranch, located in Crawford, Texas, quickly became the site of many of Bush’s photo ops, cementing Bush’s rustic persona in the public mind. When Bush announced his 2000 run for the presidency, he wore a cowboy hat and boots – and he used the ranch, his “little slice of heaven,” as his campaign headquarters.

Americans love cowboys. No presidential candidate since Richard Nixon has emerged victorious without a substantially “boots” feel. Bill Clinton ran as a hick-from-the-sticks, a country boy with a big heart; Jimmy Carter ran as an honest farmer.

Americans have always loved wilderness candidates. Thomas Jefferson routinely cited his status as a Virginia farmer. William Henry Harrison ran as a backwoodsman, bred in a small log cabin – his actual childhood home was actually rather large – and fond of hard cider. Abraham Lincoln ran as a log cabin rail-splitter.

By contrast, Americans dislike suits – men and women who feel like big-city bureaucrats. America’s biggest electoral losers have almost universally been suits: John Quincy Adams, Martin Van Buren, Horace Greeley, Walter Mondale, Michael Dukakis and John Kerry, among others, have met with crushing defeat largely because they seemed like urban slicksters.

Adlai Stevenson said during the 1952 campaign, “My life has been hopelessly undramatic. I wasn’t born in a log cabin. I didn’t work my way through school nor did I rise from rags to riches, and there’s no use trying to pretend I did.” No wonder Eisenhower crushed Stevenson twice.

Why do Americans care whether their presidents wear boots? Because presidential politics is all about image-making. According to scientists, people judge each other within less than one-tenth of a second – and they rarely change those judgments.

We use images as shortcuts. Rather than investigating whether a candidate is healthy, we check his hair: if he’s bald, we often assume he’s decrepit. Rather than investigating whether a candidate is tough, we check his chest: if he’s got military ribbons, we assume he’s a rough-and-tumble fellow. Rather than investigating whether a candidate is an elitist, we check his shoes: if he’s wearing Bostonians rather than boots, we assume he’d rather play polo than get together for a beer.

This isn’t a bad thing. We have to judge candidates as people rather than lists of policy positions. After all, politicians promise us the world. The question is: whom can we trust? We should use all the tools at our disposal to determine authenticity.

And we are surprisingly good at spotting phonies. John Kerry couldn’t have slapped on a Stetson and faked a drawl – Americans would have seen through him. George W. Bush couldn’t play a professorial policy wonk – Americans would have seen through him.

Who, then, is the most authentically likable and trustworthy candidate in 2008? On the Republican side, there are three candidates with truly authentic images: John McCain, Rudy Giuliani, and Mike Huckabee. Huckabee’s down-home style and easy humor make him a formidable personality politician in the Republican primaries, but his specifically Christian rhetoric and foreign policy ignorance make him seem backwards to a broader audience. Giuliani’s obvious backstreet toughness and 9/11 reputation elevate him above the usual “suit” stereotype, but his social values are the values of the city. McCain is a typical boots candidate, and the “maverick” label pinned to him by the media doesn’t hurt.

On the Democratic side, there is a dearth of authenticity. Hillary Clinton has been searching wildly for an authentic image – with her victimization routine in New Hampshire, she may have found it. Unfortunately, that image appeals to a select few. Barack Obama has an authentic image – he’s young and starry-eyed – but his broad-based appeal may be undercut once he is forced to talk policy rather than platitudes. John Edwards has perhaps the best boots image – but his obsession with his hair has added a distinctly metrosexual feel to his campaign.

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Why Boots Matter”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Protest rally against Metropolitan Opera staging Death of Klinghoffer on 9/22 at 4:30 pm at the Met.
For Grass Roots Klinghoffer Protest 9/22, Jewish Establishment MIA
Latest Indepth Stories
IDF lone soldier and  David Menachem Gordon (z"l).

Why has his death been treated by some as an invitation for an emotional “autopsy”?

Starck-091914

SWOT analysis: Assessing resources, internal Strengths&Weaknesses; external Opportunities&Threats.

Kohn-091914

Strategy? For the longest time Obama couldn’t be bothered to have one against a sworn enemy.

Miller-091914

Seventeen visual skills are needed for success in school, sports, and everyday life.

We started The Jewish Press. Arnie was an integral part of the paper.

Fear alone is substantial; without fusing it to beauty, fear doesn’t reach its highest potential.

Fortunate are we to have Rosh Hashanah for repentance, a shofar to awaken heavenly mercy.

Arab leaders who want the US to stop Islamic State are afraid of being dubbed traitors and US agents

National Lawyers Guild:Sworn enemy of Israel & the legal arm of Palestinian terrorism since the ’70s

A little less than 10 percent of eligible Democratic voters came out on primary day, which translates into Mr. Cuomo having received the support of 6.2 percent of registered Democrats.

The reality, though, is that the Israeli “war crimes” scenario will likely be played out among highly partisan UN agencies, NGOs, and perhaps even the International Criminal Court.

Peace or the lack of it between Israel and the Palestinians matters not one whit when it comes to the long-term agenda of ISIS and other Islamists, nor does it affect any of the long-running inter-Arab conflicts and wars.

Rather than serving as a deterrent against terrorist attacks, Israel’s military strength and capabilities are instead looked at as an unfair advantage in the asymmetrical war in which it finds itself.

Sisi:”The religious nature of the Middle East creates challenges for the governing authorities.”

More Articles from Jewish Press Staff

Three sets of three-day Yomim Tovim can seem overwhelming – especially when we are trying to stay healthy.

A dozen rabbis and a Jewish gun club are extremely critical of the position on gun control taken by the RCA and the OU.

Never, never, never take packages from someone without knowing what is inside.

Vandals attacked two synagogues and a supermarket this week. One person has been arrested.

Africa Israel Residences, part of the Africa Israel Investments Group led by international businessman Lev Leviev, will present 7 leading projects on the The Israel Real Estate Exhibition in New York on Sep 14-15, 2014.

Printed from: http://www.jewishpress.com/indepth/opinions/why-boots-matter/2008/01/23/

Scan this QR code to visit this page online: