web analytics
December 19, 2014 / 27 Kislev, 5775
 
At a Glance
InDepth
Sponsored Post
8000 meals Celebrate Eight Days of Chanukah – With 8,000 Free Meals Daily to Israel’s Poor

Join Meir Panim’s campaign to “light up” Chanukah for families in need.



Home » InDepth » Op-Eds »

Why Boots Matter


In 1974, Ronald Reagan made the best purchase of his political career: he bought a ranch. Rancho Del Cielo – the “Ranch in the Sky” – was nestled in the hills near Santa Barbara, California. Reagan said the ranch was “a sanctuary … like no other … at Rancho del Cielo, Nancy and I could put on our boots and old clothes, recharge our batteries, and be reminded of where we had come from.”

When Reagan ran for president in 1976 and 1980, he made sure that photographers caught him chopping wood, mending fences, and riding horses. “This,” said Reagan, “is who I really am.”

In 1999, George W. Bush made the best purchase of his political career: he bought a ranch. Prairie Chapel Ranch, located in Crawford, Texas, quickly became the site of many of Bush’s photo ops, cementing Bush’s rustic persona in the public mind. When Bush announced his 2000 run for the presidency, he wore a cowboy hat and boots – and he used the ranch, his “little slice of heaven,” as his campaign headquarters.

Americans love cowboys. No presidential candidate since Richard Nixon has emerged victorious without a substantially “boots” feel. Bill Clinton ran as a hick-from-the-sticks, a country boy with a big heart; Jimmy Carter ran as an honest farmer.

Americans have always loved wilderness candidates. Thomas Jefferson routinely cited his status as a Virginia farmer. William Henry Harrison ran as a backwoodsman, bred in a small log cabin – his actual childhood home was actually rather large – and fond of hard cider. Abraham Lincoln ran as a log cabin rail-splitter.

By contrast, Americans dislike suits – men and women who feel like big-city bureaucrats. America’s biggest electoral losers have almost universally been suits: John Quincy Adams, Martin Van Buren, Horace Greeley, Walter Mondale, Michael Dukakis and John Kerry, among others, have met with crushing defeat largely because they seemed like urban slicksters.

Adlai Stevenson said during the 1952 campaign, “My life has been hopelessly undramatic. I wasn’t born in a log cabin. I didn’t work my way through school nor did I rise from rags to riches, and there’s no use trying to pretend I did.” No wonder Eisenhower crushed Stevenson twice.

Why do Americans care whether their presidents wear boots? Because presidential politics is all about image-making. According to scientists, people judge each other within less than one-tenth of a second – and they rarely change those judgments.

We use images as shortcuts. Rather than investigating whether a candidate is healthy, we check his hair: if he’s bald, we often assume he’s decrepit. Rather than investigating whether a candidate is tough, we check his chest: if he’s got military ribbons, we assume he’s a rough-and-tumble fellow. Rather than investigating whether a candidate is an elitist, we check his shoes: if he’s wearing Bostonians rather than boots, we assume he’d rather play polo than get together for a beer.

This isn’t a bad thing. We have to judge candidates as people rather than lists of policy positions. After all, politicians promise us the world. The question is: whom can we trust? We should use all the tools at our disposal to determine authenticity.

And we are surprisingly good at spotting phonies. John Kerry couldn’t have slapped on a Stetson and faked a drawl – Americans would have seen through him. George W. Bush couldn’t play a professorial policy wonk – Americans would have seen through him.

Who, then, is the most authentically likable and trustworthy candidate in 2008? On the Republican side, there are three candidates with truly authentic images: John McCain, Rudy Giuliani, and Mike Huckabee. Huckabee’s down-home style and easy humor make him a formidable personality politician in the Republican primaries, but his specifically Christian rhetoric and foreign policy ignorance make him seem backwards to a broader audience. Giuliani’s obvious backstreet toughness and 9/11 reputation elevate him above the usual “suit” stereotype, but his social values are the values of the city. McCain is a typical boots candidate, and the “maverick” label pinned to him by the media doesn’t hurt.

On the Democratic side, there is a dearth of authenticity. Hillary Clinton has been searching wildly for an authentic image – with her victimization routine in New Hampshire, she may have found it. Unfortunately, that image appeals to a select few. Barack Obama has an authentic image – he’s young and starry-eyed – but his broad-based appeal may be undercut once he is forced to talk policy rather than platitudes. John Edwards has perhaps the best boots image – but his obsession with his hair has added a distinctly metrosexual feel to his campaign.

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Why Boots Matter”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Moshe Kachlon (L) and Avigdor Liberman (R)
Liberman’s Secret Plan to be Crowned Prime Minister
Latest Indepth Stories
The annual  Chabad menorah lighting in Sydney has been called off this year because of the murders in the Lindt cafe.

The decision to not publicly light the Menorah in Sydney, epitomizes the eternal dilemma of Judaism and Jews in the Diaspora.

Greiff-112814-Men

Am Yisrael is one family, filled with excruciating pain&sorrow for losing the 4 kedoshim of Har Nof

Two dreidels from the author’s extensive collection.

What is its message of the dreidel?” The complexity and hidden nature of history and miracles.

Keeping-Jerusalem

Police play down Arab terrorism as mere “violence” until the truth can no longer be hidden.

The 7 branches of the menorah represent the 7 pillars of secular wisdom, knowledge, and science.

Obama obtained NO verifiable commitments from Cuba it would desist from acts prejudicial to the US

No one would deny that the program subjected detainees to less than pleasant treatment, but the salient point is, for what purpose?

For the past six years President Obama has consistently deplored all Palestinian efforts to end-run negotiations in search of a UN-imposed agreement on Israel.

It’s not an admiration. It is simply a kind of journalist fascination. It stands out, it’s different from more traditional Orthodoxy.

For Am Yisrael, the sun’s movements are subservient to the purpose of our existence.

Israelis now know Arab terrorism isn’t caused by Israeli occupation but by ending Israeli occupation

Anti-Semitism is a social toxin that destroys the things that people most cherish and enjoy.

Amb. Cooper highlighted the impact of the Chanukah/Maccabee spirit on America’s Founding Fathers

Zealousness has its place and time in Judaism; Thank G-d for heroic actions of the Maccabees!

More Articles from Jewish Press Staff

If fire indeed was invented in Israel, will the Boycott Israel movement stop lighting matches?

Over 800 people filled The Shul of Bal Harbour on Monday night, November 24, to hear Rabbi Lord Jonathan Sacks.

The Packers joined both local synagogues, Young Israel of Bal Harbour and The Shul of Bal Harbour, and Martin participated in the Bal Harbour commission.

Printed from: http://www.jewishpress.com/indepth/opinions/why-boots-matter/2008/01/23/

Scan this QR code to visit this page online: