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Zionism 2.0

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If the answer is yes, then that is the essence of Zionism.

Go’el (Glenn) Jasper is an 18-year PR veteran and the managing director of Finn Partners Israel (www.finnpartners.co.il), a full-service international public relations firm based in Jerusalem.

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About the Author: Go'el (Glenn) Jasper is an 18-year PR veteran and the managing director of Finn Partners Israel (www.finnpartners.co.il), a full-service international public relations firm based in Jerusalem.


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As a child in the 1970s and ‘80s in the United States, I used to define Zionism in blunt, simple terms.

If you wore a white shirt with blue pants on Yom Ha’atzmaut, you were behaving like a Zionist. If you had pictures hanging in your home with Israel themes, such as the famous June 1967 photo of the three soldiers standing by the Western Wall or the one of Begin, Carter and Sadat shaking hands at Camp David, that made you a Zionist.

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