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SodaStream's success in keeping Palestinian Arabs employed and off the streets infuriates BDS.

Here’s what the PepsiCo folks are getting for $2 billion. It’s a guy trying to make seltzer in his own kitchen. Now, the host really hates the product from the get go, but the kid trying out the drinks likes them. The drama unfolds.

He ends up with thumbs-down on the product, which he says cost him $80.


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Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.
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