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In looking for interesting videos with a Jewish angle, I clicked on this one out of curiosity (you don’t know me, but I’m a sucker for a good Disney yarn), and it occurred to me that trailers are made very differently these days.

It used to be the trailer would tease you into coming to see the movie next week, because it dropped so many open ended and seductive hints. It made promises – which the movie routinely failed to keep, but that’s a different issue.

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Watching this clip, I really don’t have any reason to go see the movie – I’ve already watched the best moments. I know it won’t rise above this.

So why does Hollywood choose to sell movies this way, the long way? Maybe because we’ve become so infantalized that we won’t experience something completely new, it has to be familiar for us to enjoy it.

It’s a sobering thought. Enjoy the clip: UNDERDOG stars Jim Belushi, Peter Dinklage, Alex Neuberger, Taylor Momsen with Amy Adams and Jason Lee as the voice of Underdog. Utilizing state-of-the-art CGI special effects mixed with live-action, UNDERDOG flies into theaters on August 3, 2007.


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