In looking for interesting videos with a Jewish angle, I clicked on this one out of curiosity (you don’t know me, but I’m a sucker for a good Disney yarn), and it occurred to me that trailers are made very differently these days.
It used to be the trailer would tease you into coming to see the movie next week, because it dropped so many open ended and seductive hints. It made promises – which the movie routinely failed to keep, but that’s a different issue.
Watching this clip, I really don’t have any reason to go see the movie – I’ve already watched the best moments. I know it won’t rise above this.
So why does Hollywood choose to sell movies this way, the long way? Maybe because we’ve become so infantalized that we won’t experience something completely new, it has to be familiar for us to enjoy it.
It’s a sobering thought. Enjoy the clip: UNDERDOG stars Jim Belushi, Peter Dinklage, Alex Neuberger, Taylor Momsen with Amy Adams and Jason Lee as the voice of Underdog. Utilizing state-of-the-art CGI special effects mixed with live-action, UNDERDOG flies into theaters on August 3, 2007.
About the Author: Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.
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