web analytics
April 1, 2015 / 12 Nisan, 5775
At a Glance
News & Views
Sponsored Post


Will BDS Movement Boycott Whirlpool over Ties with SodaStream?

If the Boycott Israel movement has any intellectual honesty, which it doesn’t, let’s see it tackle Whirlpool subsidiary KitchenAid.
Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

KitchenAid, a subsidiary of the giant Whirlpool appliance conglomerate, has announced it is working with the Boycott Israel-targeted SodaStream company by introducing its own countertop soda maker using SodaStream’s flavors.

That should make the BDS Movement bubble over with anger at KitchenAid’s hooking up with a company that exploits Palestinian Authority worked by employing them at five times the wages they could be making if they worked for their brethren.

SodaStream’s sin, in the eyes of the Boycott Israel squad, is operating a factory in the forbidden Occupied West Bank, otherwise known as the Mishor Adumim industrial area of the city of Maaleh Adumim, Israel.

SodaStream has become more of a household name thanks to its commercials that have run for two consecutive years during the Super Bowl break and more recently because of its hiring actress Scarlett Johansson as its world ambassador. Thanks to the Boycott Israel’s attempt to place an international embargo on SodaStream as well as Scarlett’s films, SodaStream won even more publicity.

The BDS crowd went after the lady for the alleged hypocrisy of promoting both SodaStream and Oxfam, one of the lovers of anti-Israel campaigns. Scarlett came out swinging for SodaStream and ditched Oxfam, ignoring charges that she did so only for the money, which she hardly is lacking. It never crossed the minds of the Israel haters that maybe, just maybe, she acted out of principle and not principal.

One way or the other, KitchenAid now has stepped up to the plate. Like any good corporation, it is interested in principal and certainly took into account that by teaming up with SodaStream it and its parent company Whirlpool could face the same boycott campaign that tried to bring SodaStream to its knees.

BDS took credit for the recent sharp drop in SodaStream’s stock, without noting that the shares sank because of a warning that earnings would not be up to snuff last quarter. Boycott Israel did not take the credit for the recent rise in the price of SodaStream shares after the actual earnings weren’t so bad after all.

So let’s see the BDS Movement do without KitchenAid mixers and blenders and announce a worldwide boycott on Whirlpool refrigerators and freezers until KitchenAid stops helping SodaStream markets its homemade sodas.

And coffee makers.

The Boycott Israel folks can get also get rid of their Maytag washing machines, their driers, Whirlpool BBQ grills, microwave ovens and trash compactors.

Whirlpool is a corporate giant, with nearly $19 billion sales last year, more than 35 times more than SodaStream’s revenues, so get going, BDS.

Whirlpool’s subsidiary KitchenAid was all bubbly over the new arrangement with SodaStream. “We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation,” said David Elliott, general manager of KitchenAid small appliances. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.

Daniel Birnbaum, CEO of SodaStream, chimed in and said, “KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution. Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

6 Responses to “Will BDS Movement Boycott Whirlpool over Ties with SodaStream?”

  1. Carlos Font says:

    Let's hear it for principle!! (And, what the heck. principal too)

  2. We must stop Whirlpool. Whirlpool practice racism in Benton Harbor. We are boycotting all Whirlpool products………….Rev Edward Pinkney

  3. Gil Gilman says:

    Not paying corporate taxes is not racism. It is bad, yes, so make them pay. Not everything is racism. Your answers are in the political arena. Maybe your governor and legislators are racist…so demonstrate it.

  4. Gil Gilman says:

    What has BDS actually accomplished other than crying and carrying on over losing votes?

  5. Sientje Seinen says:

    I love my sodastream machine, wouldnt part with it for anything.

  6. Emannuel Tjhai says:

    I probably dump the machine for a can of coke, hey, my taste bud never lie to me, yours should too

Comments are closed.

Current Top Story
Egyptian President Abdel Fattah el-Sisi.
Obama Stops Punishing Egypt for Dumping Muslim Brotherhood Prez
Latest News Stories
Egyptian President Abdel Fattah el-Sisi.

Obama finally stops punishing Egypt for overthrowing the Muslim Brotherhood’s Morsi

Hezbollah  terror group shows off its arsenal in Lebanon.

The IDF will have hard choices to make in the next war with Hezbollah.

Chaim Topol as Tevye the Milkman

Chaim Topol, has been awarded the Israel Prize for lifetime achievement.

The Knesset opening session was buzzing with new faces, as 39 new Members of Knesset joined their veteran colleagues in the swearing in ceremony.

The Temple Institute renacted the entire Pesach sacrifice ceremony.

“On days like today we want these children to feel the joy that any normal child experiences on their bar mitzvah.”

A family. 7 Children. An indescribable tragedy. How do they go on? How do we react? And what lessons are we supposed to learn?

More than 40 refugees were killed in a Saudi-led air strike while PA office accuses Israel crime by building homes.

The military implicitly admits to having improperly allowed a missionary group to indoctrinate soldiers.

Talks are likely to extend beyond Obama’s self-imposed deadline that he had said he won’t change.

The Iranian regime is hard up for propaganda, but maybe it is prophesying the future.

The Arabs rolled burning tires and three rocks at soldiers at the central Gaza security fence.

The Histadrut national labor union and the Federation of Israeli Employers have agreed to raise the minimum wage to 5,300 shekels ($1,334) by 2017, approximately half the average salary in Israel. The employers and the union previously agreed to a three-stage hike in the minimum wage. The latest agreement adds a fourth stage whole pegging […]

The clowns are back in town while ringmaster Netanyahu tries to tame the beasts.

A Reuters poll shows that America is increasingly polarized, especially about President Obama.

More Articles from Tzvi Ben-Gedalyahu
More than 40 were killed in the bombing of a Yemeni refugee camp by the Saudi-led strike force.

More than 40 refugees were killed in a Saudi-led air strike while PA office accuses Israel crime by building homes.

Missionaries in the Tel Aviv area.

The military implicitly admits to having improperly allowed a missionary group to indoctrinate soldiers.

Talks are likely to extend beyond Obama’s self-imposed deadline that he had said he won’t change.

The Iranian regime is hard up for propaganda, but maybe it is prophesying the future.

The Arabs rolled burning tires and three rocks at soldiers at the central Gaza security fence.

The clowns are back in town while ringmaster Netanyahu tries to tame the beasts.

A Reuters poll shows that America is increasingly polarized, especially about President Obama.

Release of a gag order reveals that the Israeli citizen and a friend traveled to Syria last year.

Printed from: http://www.jewishpress.com/news/169881/2014/03/19/

Scan this QR code to visit this page online: