web analytics
January 26, 2015 / 6 Shevat, 5775
 
At a Glance
News & Views
Sponsored Post


Will BDS Movement Boycott Whirlpool over Ties with SodaStream?

If the Boycott Israel movement has any intellectual honesty, which it doesn’t, let’s see it tackle Whirlpool subsidiary KitchenAid.
Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

KitchenAid, a subsidiary of the giant Whirlpool appliance conglomerate, has announced it is working with the Boycott Israel-targeted SodaStream company by introducing its own countertop soda maker using SodaStream’s flavors.

That should make the BDS Movement bubble over with anger at KitchenAid’s hooking up with a company that exploits Palestinian Authority worked by employing them at five times the wages they could be making if they worked for their brethren.

SodaStream’s sin, in the eyes of the Boycott Israel squad, is operating a factory in the forbidden Occupied West Bank, otherwise known as the Mishor Adumim industrial area of the city of Maaleh Adumim, Israel.

SodaStream has become more of a household name thanks to its commercials that have run for two consecutive years during the Super Bowl break and more recently because of its hiring actress Scarlett Johansson as its world ambassador. Thanks to the Boycott Israel’s attempt to place an international embargo on SodaStream as well as Scarlett’s films, SodaStream won even more publicity.

The BDS crowd went after the lady for the alleged hypocrisy of promoting both SodaStream and Oxfam, one of the lovers of anti-Israel campaigns. Scarlett came out swinging for SodaStream and ditched Oxfam, ignoring charges that she did so only for the money, which she hardly is lacking. It never crossed the minds of the Israel haters that maybe, just maybe, she acted out of principle and not principal.

One way or the other, KitchenAid now has stepped up to the plate. Like any good corporation, it is interested in principal and certainly took into account that by teaming up with SodaStream it and its parent company Whirlpool could face the same boycott campaign that tried to bring SodaStream to its knees.

BDS took credit for the recent sharp drop in SodaStream’s stock, without noting that the shares sank because of a warning that earnings would not be up to snuff last quarter. Boycott Israel did not take the credit for the recent rise in the price of SodaStream shares after the actual earnings weren’t so bad after all.

So let’s see the BDS Movement do without KitchenAid mixers and blenders and announce a worldwide boycott on Whirlpool refrigerators and freezers until KitchenAid stops helping SodaStream markets its homemade sodas.

And coffee makers.

The Boycott Israel folks can get also get rid of their Maytag washing machines, their driers, Whirlpool BBQ grills, microwave ovens and trash compactors.

Whirlpool is a corporate giant, with nearly $19 billion sales last year, more than 35 times more than SodaStream’s revenues, so get going, BDS.

Whirlpool’s subsidiary KitchenAid was all bubbly over the new arrangement with SodaStream. “We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation,” said David Elliott, general manager of KitchenAid small appliances. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.

Daniel Birnbaum, CEO of SodaStream, chimed in and said, “KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution. Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

6 Responses to “Will BDS Movement Boycott Whirlpool over Ties with SodaStream?”

  1. Carlos Font says:

    Let's hear it for principle!! (And, what the heck. principal too)

  2. We must stop Whirlpool. Whirlpool practice racism in Benton Harbor. We are boycotting all Whirlpool products………….Rev Edward Pinkney

  3. Gil Gilman says:

    Not paying corporate taxes is not racism. It is bad, yes, so make them pay. Not everything is racism. Your answers are in the political arena. Maybe your governor and legislators are racist…so demonstrate it.

  4. Gil Gilman says:

    What has BDS actually accomplished other than crying and carrying on over losing votes?

  5. Sientje Seinen says:

    I love my sodastream machine, wouldnt part with it for anything.

  6. Emannuel Tjhai says:

    I probably dump the machine for a can of coke, hey, my taste bud never lie to me, yours should too

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Israeli Prime Minister Benjamin Netanyahu and his wife Sara, with their sons Yair (R) and Avner (2L),  on December 01, 2014.
Iranian News: ‘Teheran Targeted Netanyahu’s Sons’ in Retaliation
Latest News Stories
Israeli Prime Minister Benjamin Netanyahu and his wife Sara, with their sons Yair (R) and Avner (2L),  on December 01, 2014.

Iran allegedly is plotting to assassinate the sons of the current and former Israeli prime ministers.

Presidents Reuven Rivlin and Barack Obama.

The White House is passing up the opportunity for Obama’s first meeting with the new Israeli president.

Israeli soldiers block road near the Lebanese border.

Northern Israel is on a high tension wire. The IDF temporarily closed roads Sunday because of a reported “security incident.”

Argentina cover up?

Jewish journalist Damian Pachter has arrived in Israel from Argentina via Uruguay, having fled for his life after reporting on the death of a prosecutor.

President Abbas has been genuinely committed against violence – John Kerry, March 3, 2014 at AIPAC conference.

Prior to Sunday’s cabinet meeting, Bibi talked about the dangers of Iran, ISIS and anti-Semitism and the importance of Aliyah.

It appears the bomb was thrown or placed there yesterday but didn’t explode.

The Histadrut national labor union has warned that Israelis may have to travel without Egged buses on Monday unless company management satisfies employees and drivers’ demands on salaries and work conditions. As things stand now, late Sunday afternoon, Egged workers will stage a one-day warning strike Monday following what they say is a failure of […]

United Hatzalah, Israel’s largest emergency medical response organization received a new ‘Ambucycle’ from Columbus donors.

ISIS terrorist murder of a Japanese citizen is terror against the world, says Israeli PM Netanyahu.

PM Binyamin Netanyahu says he’ll go anywhere he’s invited to prevent Iran from achieving nuclear weapons.

Forensics show Argentina federal prosecutor, Alberto Nisman was murdered over the 1994 Jewish center bombing case.

In the Alberta province of Canada, a synagogue was defaced with huge block letters scrawled on its walls: ‘Leave Canada’

The small right-wing parties will hurt their ideological allies and voters, unless they get past their egos and ideological perfectionism and help their side for a change.

Japan is a very resilient nation, and they’ve chosen to respond to ISIS’s threats and blackmail demands with black humor. They’ve taken the photos that ISIS released and reworked them into various memes:

A 13 year old boy was maced by a gang in Paris. He was an easy target due to his kipa and tzitzit. What should the family do?

More Articles from Tzvi Ben-Gedalyahu
Presidents Reuven Rivlin and Barack Obama.

The White House is passing up the opportunity for Obama’s first meeting with the new Israeli president.

Israeli soldiers block road near the Lebanese border.

Northern Israel is on a high tension wire. The IDF temporarily closed roads Sunday because of a reported “security incident.”

President Abbas has been genuinely committed against violence – John Kerry, March 3, 2014 at AIPAC conference.

NY Councilman Greenfield exposes anti-Zionists as Anti Semites: “They are upset because Hitler didn’t finish the job.”

“He can perform quite well for a few minutes, but then he gets muddled and goes off message.”

The pinheads sitting behinds their desks could save more money by firing themselves.

“Islam is my religion, and moderation is my doctrine and my way of life.”

Criminal charges prepared by Alberto Nisman incriminate Argentine’s president and Jewish foreign minister.

Printed from: http://www.jewishpress.com/news/169881/2014/03/19/

Scan this QR code to visit this page online: