web analytics
May 26, 2015 / 8 Sivan, 5775
At a Glance
News & Views
Sponsored Post


Will BDS Movement Boycott Whirlpool over Ties with SodaStream?

If the Boycott Israel movement has any intellectual honesty, which it doesn’t, let’s see it tackle Whirlpool subsidiary KitchenAid.
Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

KitchenAid, a subsidiary of the giant Whirlpool appliance conglomerate, has announced it is working with the Boycott Israel-targeted SodaStream company by introducing its own countertop soda maker using SodaStream’s flavors.

That should make the BDS Movement bubble over with anger at KitchenAid’s hooking up with a company that exploits Palestinian Authority worked by employing them at five times the wages they could be making if they worked for their brethren.

SodaStream’s sin, in the eyes of the Boycott Israel squad, is operating a factory in the forbidden Occupied West Bank, otherwise known as the Mishor Adumim industrial area of the city of Maaleh Adumim, Israel.

SodaStream has become more of a household name thanks to its commercials that have run for two consecutive years during the Super Bowl break and more recently because of its hiring actress Scarlett Johansson as its world ambassador. Thanks to the Boycott Israel’s attempt to place an international embargo on SodaStream as well as Scarlett’s films, SodaStream won even more publicity.

The BDS crowd went after the lady for the alleged hypocrisy of promoting both SodaStream and Oxfam, one of the lovers of anti-Israel campaigns. Scarlett came out swinging for SodaStream and ditched Oxfam, ignoring charges that she did so only for the money, which she hardly is lacking. It never crossed the minds of the Israel haters that maybe, just maybe, she acted out of principle and not principal.

One way or the other, KitchenAid now has stepped up to the plate. Like any good corporation, it is interested in principal and certainly took into account that by teaming up with SodaStream it and its parent company Whirlpool could face the same boycott campaign that tried to bring SodaStream to its knees.

BDS took credit for the recent sharp drop in SodaStream’s stock, without noting that the shares sank because of a warning that earnings would not be up to snuff last quarter. Boycott Israel did not take the credit for the recent rise in the price of SodaStream shares after the actual earnings weren’t so bad after all.

So let’s see the BDS Movement do without KitchenAid mixers and blenders and announce a worldwide boycott on Whirlpool refrigerators and freezers until KitchenAid stops helping SodaStream markets its homemade sodas.

And coffee makers.

The Boycott Israel folks can get also get rid of their Maytag washing machines, their driers, Whirlpool BBQ grills, microwave ovens and trash compactors.

Whirlpool is a corporate giant, with nearly $19 billion sales last year, more than 35 times more than SodaStream’s revenues, so get going, BDS.

Whirlpool’s subsidiary KitchenAid was all bubbly over the new arrangement with SodaStream. “We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation,” said David Elliott, general manager of KitchenAid small appliances. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.

Daniel Birnbaum, CEO of SodaStream, chimed in and said, “KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution. Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

6 Responses to “Will BDS Movement Boycott Whirlpool over Ties with SodaStream?”

  1. Carlos Font says:

    Let's hear it for principle!! (And, what the heck. principal too)

  2. We must stop Whirlpool. Whirlpool practice racism in Benton Harbor. We are boycotting all Whirlpool products………….Rev Edward Pinkney

  3. Gil Gilman says:

    Not paying corporate taxes is not racism. It is bad, yes, so make them pay. Not everything is racism. Your answers are in the political arena. Maybe your governor and legislators are racist…so demonstrate it.

  4. Gil Gilman says:

    What has BDS actually accomplished other than crying and carrying on over losing votes?

  5. Sientje Seinen says:

    I love my sodastream machine, wouldnt part with it for anything.

  6. Emannuel Tjhai says:

    I probably dump the machine for a can of coke, hey, my taste bud never lie to me, yours should too

Comments are closed.

Current Top Story
European Union foreign policy chief Federica Mogherini and Prime Minister Netanyahu.
Knock off the Peace Processing, Already!
Latest News Stories
Minister of Environmental Protection Gilad Erdan wants to keep Israeli electric supply at home to avoid summer blackouts, rather than export the juice to Gaza.

Erdan is set to be sworn in as the new Minister of Internal Security, Strategic Affairs and Advocacy.

Rabbi Riskin in an Efrat shul.

Effort to depose Rabbi Riskin are revenge against his positions and halachic decisions.

Former Israel Ambassador to the UN Dore Gold.

Appointing Gold, a strong right-winger, is a clear message to the Obama administration that Israel’s fed up with its illusions.

Rabbi Shlomo Riskin.

The Chief Rabbinate will invite Rabbi Riskin for a hearing on whether to extend his term, ostensibly because of his age but possibly because of his views on conversion.

Hareidi Jews dance as they celebrates the end of Jewish holiday of Shavuot at the Kotel in Jerusalem’s Old City on Sunday night (and that was after just 2 days, imagine how they danced in Galus after three!).

The terrorist organization also copied the Israeli phrase that Jerusalem always will be “undivided.”

Two cops who ordered a pizza vomited instead of getting high.

The terrorist organization’s “exposé” to a friendly Lebanese newspaper also is justification for the IDF to bomb human shields.

“You shall not take a bribe, for bribery blinds the eyes of the wise and perverts just words.” Deuteronomy 16:19

Actress and comedienne Meara Stiller died on Saturday at age 85.

Hezbollah terror chief Hassan Nasrallah is getting very scared of Islamic State’s advances.

Between June 2014 and April 2015, the suspects habitually hurled rocks and firebombs into a number of Jewish-owned homes and facilities in A-Tur.

Nobel Prize winner John Nash (86) and his wide Alicia Nash (82) were killed in a car crash on Saturday night in New Jersey.

The boys were heading to a Shavuot study session when they were attacked by the Arab terrorist.

More Articles from Tzvi Ben-Gedalyahu
Former Israel Ambassador to the UN Dore Gold.

Appointing Gold, a strong right-winger, is a clear message to the Obama administration that Israel’s fed up with its illusions.

Rabbi Shlomo Riskin.

The Chief Rabbinate will invite Rabbi Riskin for a hearing on whether to extend his term, ostensibly because of his age but possibly because of his views on conversion.

The terrorist organization also copied the Israeli phrase that Jerusalem always will be “undivided.”

Two cops who ordered a pizza vomited instead of getting high.

The terrorist organization’s “exposé” to a friendly Lebanese newspaper also is justification for the IDF to bomb human shields.

“You shall not take a bribe, for bribery blinds the eyes of the wise and perverts just words.” Deuteronomy 16:19

Israel finally has a Foreign Minister who is not ashamed to say the word “God.”

An Arab language website sent a reporter, dressed as a Jew, to the streets of Cairo.

Printed from: http://www.jewishpress.com/news/169881/2014/03/19/

Scan this QR code to visit this page online: