web analytics
July 29, 2014 / 2 Av, 5774
Israel at War: Operation Protective Edge
 
 
News & Views
Sponsored Post
IDC Advocacy Room IDC Fights War on Another Front

Student Union opens ‘hasbara’ room in effort to fill public diplomacy vacuum.



Will BDS Movement Boycott Whirlpool over Ties with SodaStream?

If the Boycott Israel movement has any intellectual honesty, which it doesn’t, let’s see it tackle Whirlpool subsidiary KitchenAid.
Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

KitchenAid, a subsidiary of the giant Whirlpool appliance conglomerate, has announced it is working with the Boycott Israel-targeted SodaStream company by introducing its own countertop soda maker using SodaStream’s flavors.

That should make the BDS Movement bubble over with anger at KitchenAid’s hooking up with a company that exploits Palestinian Authority worked by employing them at five times the wages they could be making if they worked for their brethren.

SodaStream’s sin, in the eyes of the Boycott Israel squad, is operating a factory in the forbidden Occupied West Bank, otherwise known as the Mishor Adumim industrial area of the city of Maaleh Adumim, Israel.

SodaStream has become more of a household name thanks to its commercials that have run for two consecutive years during the Super Bowl break and more recently because of its hiring actress Scarlett Johansson as its world ambassador. Thanks to the Boycott Israel’s attempt to place an international embargo on SodaStream as well as Scarlett’s films, SodaStream won even more publicity.

The BDS crowd went after the lady for the alleged hypocrisy of promoting both SodaStream and Oxfam, one of the lovers of anti-Israel campaigns. Scarlett came out swinging for SodaStream and ditched Oxfam, ignoring charges that she did so only for the money, which she hardly is lacking. It never crossed the minds of the Israel haters that maybe, just maybe, she acted out of principle and not principal.

One way or the other, KitchenAid now has stepped up to the plate. Like any good corporation, it is interested in principal and certainly took into account that by teaming up with SodaStream it and its parent company Whirlpool could face the same boycott campaign that tried to bring SodaStream to its knees.

BDS took credit for the recent sharp drop in SodaStream’s stock, without noting that the shares sank because of a warning that earnings would not be up to snuff last quarter. Boycott Israel did not take the credit for the recent rise in the price of SodaStream shares after the actual earnings weren’t so bad after all.

So let’s see the BDS Movement do without KitchenAid mixers and blenders and announce a worldwide boycott on Whirlpool refrigerators and freezers until KitchenAid stops helping SodaStream markets its homemade sodas.

And coffee makers.

The Boycott Israel folks can get also get rid of their Maytag washing machines, their driers, Whirlpool BBQ grills, microwave ovens and trash compactors.

Whirlpool is a corporate giant, with nearly $19 billion sales last year, more than 35 times more than SodaStream’s revenues, so get going, BDS.

Whirlpool’s subsidiary KitchenAid was all bubbly over the new arrangement with SodaStream. “We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation,” said David Elliott, general manager of KitchenAid small appliances. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.

Daniel Birnbaum, CEO of SodaStream, chimed in and said, “KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution. Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

Please use the Facebook Tab below to leave your comment:

6 Responses to “Will BDS Movement Boycott Whirlpool over Ties with SodaStream?”

  1. Carlos Font says:

    Let's hear it for principle!! (And, what the heck. principal too)

  2. We must stop Whirlpool. Whirlpool practice racism in Benton Harbor. We are boycotting all Whirlpool products………….Rev Edward Pinkney

  3. Gil Gilman says:

    Not paying corporate taxes is not racism. It is bad, yes, so make them pay. Not everything is racism. Your answers are in the political arena. Maybe your governor and legislators are racist…so demonstrate it.

  4. Gil Gilman says:

    What has BDS actually accomplished other than crying and carrying on over losing votes?

  5. Sientje Seinen says:

    I love my sodastream machine, wouldnt part with it for anything.

  6. Emannuel Tjhai says:

    I probably dump the machine for a can of coke, hey, my taste bud never lie to me, yours should too

Comments are closed.

SocialTwist Tell-a-Friend

Loading Facebook Comments ...
Loading Disqus Comments ...
Current Top Story
rocket in a field near Kibbutz Mefalsim
Heaven on Earth (With Rockets)
Latest News Stories

Gaza’s Hamas rulers are battling the IDF — and now facing internal dissension as well, as families start protesting their ruined lives.

rocket in a field near Kibbutz Mefalsim

Half the population gone at any one time, but residents of Gaza Belt remain strong.

Protecting a young baby from rocket fire when the Code Red rocket alert siren sounds

IDF soldiers are fighting in Gaza; Israelis are holding firm as massive rocket fire continues at home.

naqba day unrwa

UNRWA has found a third set of rockets in a one of their schools. We’re sure they’re shocked.

A radar system might stop mortar attacks, but that doesn’t change the truism that “the best defense is a good offense.”

“He had a hopped-up ‘cycle that took off like a gun/That fool was the terror of Highway 101 – ‘ from the song “Black Denim Trousers.”

The Givati Brigade has foiled another attempted infiltration via a tunnel into Israel, killing five terrorists who might have murdered hundreds of Israelis.

PLO officials say ‘all’ terror factions agree to a 72 cease fire, but rocket fire continues as usual.

The lights are out again in Gaza, but it’s not clear who is responsible this time around. Does it matter?

There’s a battle going on for Jerusalem’s soul, and Cinema City proves you don’t need to compromise on Shabbat or Kashrut to be a success.

Global anti-Semitism is doing the ‘Gaza Strip’ and unveiling itself, no longer needing an excuse to hide.

While Israelis couldn’t sleep in Rishon Lezion, IDF pilots were busy making sure Gaza terrorists were awake Monday night as well.

Without fanfare, supermarket magnate Rami Levy has been quietly unloading truckloads of food and basics at the homes of all the fallen soldiers…

After killing 5 IDF soldiers, Hamas terrorists tried to steal the soldier’s bodies.

Kerry’s performance panned by Israeli public, media, and even the PA. Why fury directed only at the Israeli government?

Netanyahu and IDF Chief of Staff Gantz announce Israel will not stop the war until all terror tunnels are destroyed.

More Articles from Tzvi Ben-Gedalyahu
he "Green Rock" system designed to provide an early warning before mortar shells hit their targets.

A radar system might stop mortar attacks, but that doesn’t change the truism that “the best defense is a good offense.”

Hamas' leader Ismail Haniyeh and Erdogan. Haniyeh is the terrorist on the left.

“He had a hopped-up ‘cycle that took off like a gun/That fool was the terror of Highway 101 – ‘ from the song “Black Denim Trousers.”

Netanyahu and IDF Chief of Staff Gantz announce Israel will not stop the war until all terror tunnels are destroyed.

Hamas not only has no respect for the living but it also has no respect for the dead.

Kerry is consistent. He has talked so much and promised so much that, like the peace process, his ceasefire delivered nothing.

Hamas proposed a truce after rejecting it, and true to its principles, continued to fire at rockets at Israel.

Twenty Days, 30 terror tunnels destroyed and 2,200 rockets fired at Israel. The price: 43 soldiers.

Jewish entertainers Joan Rivers and Howard Stern are lone pro-Israel voices from the entertainment world. Where is Streisand?

    Latest Poll

    Do you think the FAA ban on US flights to Israel is political?






    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/news/169881/2014/03/19/

Scan this QR code to visit this page online: