web analytics
April 23, 2014 / 23 Nisan, 5774
At a Glance
News & Views
Sponsored Post
Spa 1.2 Combining Modern Living in Traditional Jerusalem

A unique and prestigious residential project in now being built in Mekor Haim Street in Jerusalem.



BDS Tries to Keep Israel’s SodaStream Out of Super Bowl

Share Button

As cheerleaders shake their pom poms, top-dollar players hone their victory dances, and marketers prepare to rake in the dough raised through advertising and sales, Super Bowl XLVII will not just showcase a rivalry between this year’s best winningest football teams, but stands to highlight a burgeoning campaign against Israeli life in the biblical heartland.

SodaStream, an Israeli maker of home soda machines, aims to place its first advertisements in the US during the upcoming Super Bowl, according to an article by the Associated Press.  Aiming to make it big in the United States, SodaStream – the world’s largest manufacturer and distributor of home beverage coronation systems – seems to be a natural choice for Americans who want easy convenience, lower costs, and an effortless way to take part in protecting the environment by reducing the number of plastic bottles produced to hold their drinks.  The company is willing to stake a lot of money on that possibility – $3.5 million, the amount it takes to purchase just 30 seconds of advertising time during the Super Bowl.

And while simple consumerism might assure SodaStream a steady stream of sales, pro-Palestinian activists are working to ensure that SodaStream fizzles out.

Soda Stream is produced in Mishor Adumim, according to the AP, an industrial zone adjacent to Maale Adumim, a Jewish community in the Judean desert which has gained notoriety recently for its proximity to Israel’s latest building project, E-1.

“The new SodaStream publicity blitz has given the US boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” said Anna Baltzer, an organizer of the US Campaign to End the Israeli Occupation in the AP report.

Though Israeli products enjoy success in the US and Europe, the massive international campaign encouraging governments, companies, and private citizens to boycott, divest, and sanction Israel has enjoyed limited success, winning an EU case stopping products made in Judea and Samaria from enjoying the same duty free status as products made in other parts of Israel, and convincing the United Kingdom to ban a SodaStream TV ad on the pretense that it disparaged other soda manufacturers.

For his part, SodaStream CEO Daniel Birnbaum says he’s “got to laugh” thinking he’s a target of pro-Palestinian activists, telling the AP that his company provides jobs and economic benefits to many Palestinians workers.

Share Button

About the Author: Malkah Fleisher is a graduate of Cardozo Law School in New York City. She is an editor/staff writer at JewishPress.com and co-hosts a weekly Israeli FM radio show. Malkah lives with her husband and two children on the Mount of Olives in Jerusalem.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

Leave a comment (Select your commenting platform)

7 Responses to “BDS Tries to Keep Israel’s SodaStream Out of Super Bowl”

  1. Where does the world get off with calling Judea and Samaria "Occupied Territory." The only people who are "occupying there are the arabs. Judea and Samaria belong to the land of Israel.

  2. Rc Fowler says:

    Every good person will support Israeli companies selling abroad–any divestment should be against Muslim Arab producers [and any others] who have an anti Israel position!

  3. Let's face it, the Arabs produce and export nothing but oil and terror. We should do what we can to avoid the former (see: Better Place) and destroy the latter.

  4. Let's face it, the Arabs produce and export nothing but oil and terror. We should do what we can to avoid the former (see: Better Place) and destroy the latter.

  5. Charlie Hall says:

    Because it is not part of Medinat Yisarel, that is why. The Knesset could have annexed it and granted citizenship to all residents there (mostly Arab) at any time in the past 35 years, but has not done so. Your complaint is not with "the world" it is with twenty consecutive Israeli governments.

  6. Charlie Hall says:

    Watch the BDSers try to take on CBS, and fail :).

  7. Rc Fowler says:

    Mr. Hall your point is irrelevant–what is relevant is the fact that Judea and Samaria are a part of God given [the the Jews] Israel!

Comments are closed.

SocialTwist Tell-a-Friend

Loading Facebook Comments ...
Loading Disqus Comments ...
Current Top Story
Putin-Obama Meme 1
Egypt Signing Unprecedented $3 Billion MiG-35 Deal with Russia
Latest News Stories
MIG-35
 
MiG-35
30

The picture above is of a Russian MiG-35. It is Russia’s most advanced fighter jet. Reports say that Israel’s neighbors to the south will be getting 24 of them. In case you see one flying overhead, now you’ll know what it is.

A Holocaust memorial and the grave of the brother of the late Lubavitcher rebbe were vandalized in Ukraine, amid a string of anti-Semitic attacks in the country.

Bashar Assad will be running for president of Syria again…

Putin-Obama Meme 1

This massive Russian-Egyptian arms deal is a slap in the face for President Obama and his failed foreign policy.

It is no wonder that Marionville is ”the home of the white squirrels.” Black ones wouldn’t stand a chance, forget about Jewish ones.

Jordan’s foreign minister summoned the Israeli ambassador to protest what it called Israel’s “violations” on the Temple Mount. The Jordanian government told Ambassador Daniel Nevo that recent clashes between Muslim worshippers and Israeli soldiers on the Temple Mount a violation of the peace treaty between Israel and Jordan. The Temple Mount was closed to visitors […]

The chisel was found along with a gold bell that may have been on the clothes of the High Priest.

The IDF has announced it will begin to offer Israeli Christians the chance to enlist in Israel’s army.

A special unit in the Israeli army comprised solely of Bedouin trackers is keeping Israel’s northern border safe.

The United States has announced it possesses evidence the Syrian government is using chemical weapons against its own civilians.

At least ten rockets were fired by Gaza terrorists at Israeli civilian targets over the holiday.

Chabad.org interviews Nikolayev ‘s chief rabbi on the firebomb attack in the Ukraine. Here is an excerpt…

The US Supreme Court has agreed to examine the question as to whether or not an American citizen born in Jerusalem can have “Israel” listed on his (or her) passport as their country of birth.

No, not Mahna Mahna. Mimouna. Mimouna is a Moroccan celebration of Chametz that takes place right after Pesach ends (which it did tonight). It’s become very popular in Israel, especially among political leaders, as participating in a Mimouna makes you more part of the “Amcha” (the every-day folk). It’s estimated (according to Wikipedia, at least) […]

Carole Zabar, longtime supporter of BDS promoters, is now in a pickle – Zabar’s is a BDS target.

Rav Bina, the Rosh Yeshiva of Yeshivat Netiv Aryeh has sent the following letter out to alumni of the Yeshiva: Dear Alumni, This Wednesday one of my grandchildren will be undergoing crucial surgery to remove a cancerous tumor from his leg. I ask all of you to please recite tehillim for him during the surgery, […]

More Articles from Malkah Fleisher
Godzilla (R.)

A green bell pepper affectionately dubbed “Godzilla” by the children of Moshav Ein Yahav in the northern Arava desert has won a place in the Guinness Book of World Records.

Though the permissibility of watching hired sports players go to battle in a large stadium is a source of controversy amongst Torah observant Jews, the food being served at the upcoming Super Bowl games in New Orleans is not.

Rabbi Yitzchok Moully, youth director at the Chabad Jewish Center in Basking Ridge, New Jersey, will be introducing a new art installation in honor of Tu B’Shevat, the Jewish New Year of Trees, inspired by the destruction of Hurricane Sandy.

More than 2,000 people have made contributions in memory of the young victims of the school shooting in Newtown, Connecticut to plant a grove of trees in Israel.

Shoshana Hebshi, a half-Jewish, half-Arab woman from Ohio is suing Frontier Airlines, the FBI, TSA and other governmental agencies after she says she was forced off a flight, strip-searched, and imprisoned on the tenth anniversary of the World Trade Center attacks.

Women may enter military combat in the United States, following the lift of a military ban on women in combat by defense secretary Leon Panetta.

The Jewish National Fund will reconsider a plan to forest parts of the Arava desert, following the request of environmental organizations to consider the impact of trying to alter the native ecosystem.

Russian Foreign Minister Sergei Lavrov warned Israel and western countries not to attempt to stop Iran’s nuclear program through military means.

    Latest Poll

    Now that Kerry's "Peace Talks" are apparently over, are you...?







    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/news/bds-tries-to-keep-israels-sodastream-out-of-super-bowl/2012/12/09/

Scan this QR code to visit this page online: