web analytics
October 25, 2014 / 1 Heshvan, 5775
At a Glance
News & Views
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



BDS Tries to Keep Israel’s SodaStream Out of Super Bowl

As cheerleaders shake their pom poms, top-dollar players hone their victory dances, and marketers prepare to rake in the dough raised through advertising and sales, Super Bowl XLVII will not just showcase a rivalry between this year’s best winningest football teams, but stands to highlight a burgeoning campaign against Israeli life in the biblical heartland.

SodaStream, an Israeli maker of home soda machines, aims to place its first advertisements in the US during the upcoming Super Bowl, according to an article by the Associated Press.  Aiming to make it big in the United States, SodaStream – the world’s largest manufacturer and distributor of home beverage coronation systems – seems to be a natural choice for Americans who want easy convenience, lower costs, and an effortless way to take part in protecting the environment by reducing the number of plastic bottles produced to hold their drinks.  The company is willing to stake a lot of money on that possibility – $3.5 million, the amount it takes to purchase just 30 seconds of advertising time during the Super Bowl.

And while simple consumerism might assure SodaStream a steady stream of sales, pro-Palestinian activists are working to ensure that SodaStream fizzles out.

Soda Stream is produced in Mishor Adumim, according to the AP, an industrial zone adjacent to Maale Adumim, a Jewish community in the Judean desert which has gained notoriety recently for its proximity to Israel’s latest building project, E-1.

“The new SodaStream publicity blitz has given the US boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” said Anna Baltzer, an organizer of the US Campaign to End the Israeli Occupation in the AP report.

Though Israeli products enjoy success in the US and Europe, the massive international campaign encouraging governments, companies, and private citizens to boycott, divest, and sanction Israel has enjoyed limited success, winning an EU case stopping products made in Judea and Samaria from enjoying the same duty free status as products made in other parts of Israel, and convincing the United Kingdom to ban a SodaStream TV ad on the pretense that it disparaged other soda manufacturers.

For his part, SodaStream CEO Daniel Birnbaum says he’s “got to laugh” thinking he’s a target of pro-Palestinian activists, telling the AP that his company provides jobs and economic benefits to many Palestinians workers.

About the Author: Malkah Fleisher is a graduate of Cardozo Law School in New York City. She is an editor/staff writer at JewishPress.com and co-hosts a weekly Israeli FM radio show. Malkah lives with her husband and two children on the Mount of Olives in Jerusalem.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

7 Responses to “BDS Tries to Keep Israel’s SodaStream Out of Super Bowl”

  1. Where does the world get off with calling Judea and Samaria "Occupied Territory." The only people who are "occupying there are the arabs. Judea and Samaria belong to the land of Israel.

  2. Rc Fowler says:

    Every good person will support Israeli companies selling abroad–any divestment should be against Muslim Arab producers [and any others] who have an anti Israel position!

  3. Let's face it, the Arabs produce and export nothing but oil and terror. We should do what we can to avoid the former (see: Better Place) and destroy the latter.

  4. Let's face it, the Arabs produce and export nothing but oil and terror. We should do what we can to avoid the former (see: Better Place) and destroy the latter.

  5. Charlie Hall says:

    Because it is not part of Medinat Yisarel, that is why. The Knesset could have annexed it and granted citizenship to all residents there (mostly Arab) at any time in the past 35 years, but has not done so. Your complaint is not with "the world" it is with twenty consecutive Israeli governments.

  6. Charlie Hall says:

    Watch the BDSers try to take on CBS, and fail :).

  7. Rc Fowler says:

    Mr. Hall your point is irrelevant–what is relevant is the fact that Judea and Samaria are a part of God given [the the Jews] Israel!

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Do you know where your vegetables grow?
Not So Kosher Shemittah L’Mehadrin
Latest News Stories
Do you know where your vegetables grow?

At best, the Hareidim have been eating “Heter Mechira”. At worse, they’ve been eating vegetables grown in sewer water or pesticides from unknown and unsupervised Arabs fields.

Death to Terrorists

Israelis protest at Jerusalem’s Ammunition Hill train platform where an Arab terrorist ran over a group of commuters, killing a 3 month old baby. They are carrying signs, “Death to Terrorists”.

The U.S. Embassy in Tel Aviv has prohibited its personnel from riding the Jerusalem light rail train from French Hill to Pisgat Ze’ev, in northern Jerusalem, for 30 days because of the terrorist attack this week that killed a three-year-old American-Israeli. It was a typical U.S. Embassy reaction – every time there is a serious […]

Bus on mountain road in Nepal near the area of a fatal crash Friday morning.

More hopes, prayers and tears one week after a deadly blizzard and avalanche.

They had to use a magnifying glass to read the letters.

Officials preach calm but are frantically trying tracing every step the doctor took in the city.

“God is trying to wake us up,” said the grandfather.

Former Presidential candidate Gov. Mitt Romney and former Vice Presidential candidate Sen. Joe Lieberman will address the inaugural Israeli American Council (IAC) National Conference in Washington next month. The IAC’s stated mission is “to build an active and giving Israeli-American community throughout the United States in order to strengthen the State of Israel.” The number […]

Dozens of Arab rioters attacked Jewish owned buildings in Jerusalem’s Old City.

J Street U blames Jews buying homes in Jerusalem for triggering Hamas terrorist’s murderous rampage.

Boko Haram kidnapped an additional 20 Nigerian girls.

A healthcare worker has returned to the US from West Africa suffering with symptoms resulting in testing for the Ebola virus at NYC’s Bellevue Hospital.

Despite PM Netanyahu’s vow to “assert sovereignty” over all parts of Jerusalem, Arabs continue to carry out potentially lethal rock attacks.

Israel’s prime minister and the mayor of Jerusalem met today with security brass over the terror attack that wounded 8 and killed a 3-month-old baby.

For the first time since the 1979 Islamic Revolution, Boeing Aerospace and Defense has made a sale to Iran.

Syria’s once-lucrative oil wells dissolve under U.S.-led coalition air strikes targeting the ISIS terror organization.

More Articles from Malkah Fleisher
Godzilla (R.)

A green bell pepper affectionately dubbed “Godzilla” by the children of Moshav Ein Yahav in the northern Arava desert has won a place in the Guinness Book of World Records.

Though the permissibility of watching hired sports players go to battle in a large stadium is a source of controversy amongst Torah observant Jews, the food being served at the upcoming Super Bowl games in New Orleans is not.

Rabbi Yitzchok Moully, youth director at the Chabad Jewish Center in Basking Ridge, New Jersey, will be introducing a new art installation in honor of Tu B’Shevat, the Jewish New Year of Trees, inspired by the destruction of Hurricane Sandy.

More than 2,000 people have made contributions in memory of the young victims of the school shooting in Newtown, Connecticut to plant a grove of trees in Israel.

Shoshana Hebshi, a half-Jewish, half-Arab woman from Ohio is suing Frontier Airlines, the FBI, TSA and other governmental agencies after she says she was forced off a flight, strip-searched, and imprisoned on the tenth anniversary of the World Trade Center attacks.

Women may enter military combat in the United States, following the lift of a military ban on women in combat by defense secretary Leon Panetta.

The Jewish National Fund will reconsider a plan to forest parts of the Arava desert, following the request of environmental organizations to consider the impact of trying to alter the native ecosystem.

Russian Foreign Minister Sergei Lavrov warned Israel and western countries not to attempt to stop Iran’s nuclear program through military means.

Printed from: http://www.jewishpress.com/news/bds-tries-to-keep-israels-sodastream-out-of-super-bowl/2012/12/09/

Scan this QR code to visit this page online: