web analytics
September 2, 2014 / 7 Elul, 5774
At a Glance
News & Views
Sponsored Post
Jerusalem Mayor Nir Barkat (L) visits the JewishPress.com booth at The Event. And the Winners of the JewishPress.com Raffle Are…

Congratulations to all the winners of the JewishPress.com raffle at The Event



BDS Tries to Keep Israel’s SodaStream Out of Super Bowl

As cheerleaders shake their pom poms, top-dollar players hone their victory dances, and marketers prepare to rake in the dough raised through advertising and sales, Super Bowl XLVII will not just showcase a rivalry between this year’s best winningest football teams, but stands to highlight a burgeoning campaign against Israeli life in the biblical heartland.

SodaStream, an Israeli maker of home soda machines, aims to place its first advertisements in the US during the upcoming Super Bowl, according to an article by the Associated Press.  Aiming to make it big in the United States, SodaStream – the world’s largest manufacturer and distributor of home beverage coronation systems – seems to be a natural choice for Americans who want easy convenience, lower costs, and an effortless way to take part in protecting the environment by reducing the number of plastic bottles produced to hold their drinks.  The company is willing to stake a lot of money on that possibility – $3.5 million, the amount it takes to purchase just 30 seconds of advertising time during the Super Bowl.

And while simple consumerism might assure SodaStream a steady stream of sales, pro-Palestinian activists are working to ensure that SodaStream fizzles out.

Soda Stream is produced in Mishor Adumim, according to the AP, an industrial zone adjacent to Maale Adumim, a Jewish community in the Judean desert which has gained notoriety recently for its proximity to Israel’s latest building project, E-1.

“The new SodaStream publicity blitz has given the US boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” said Anna Baltzer, an organizer of the US Campaign to End the Israeli Occupation in the AP report.

Though Israeli products enjoy success in the US and Europe, the massive international campaign encouraging governments, companies, and private citizens to boycott, divest, and sanction Israel has enjoyed limited success, winning an EU case stopping products made in Judea and Samaria from enjoying the same duty free status as products made in other parts of Israel, and convincing the United Kingdom to ban a SodaStream TV ad on the pretense that it disparaged other soda manufacturers.

For his part, SodaStream CEO Daniel Birnbaum says he’s “got to laugh” thinking he’s a target of pro-Palestinian activists, telling the AP that his company provides jobs and economic benefits to many Palestinians workers.

About the Author: Malkah Fleisher is a graduate of Cardozo Law School in New York City. She is an editor/staff writer at JewishPress.com and co-hosts a weekly Israeli FM radio show. Malkah lives with her husband and two children on the Mount of Olives in Jerusalem.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

7 Responses to “BDS Tries to Keep Israel’s SodaStream Out of Super Bowl”

  1. Where does the world get off with calling Judea and Samaria "Occupied Territory." The only people who are "occupying there are the arabs. Judea and Samaria belong to the land of Israel.

  2. Rc Fowler says:

    Every good person will support Israeli companies selling abroad–any divestment should be against Muslim Arab producers [and any others] who have an anti Israel position!

  3. Let's face it, the Arabs produce and export nothing but oil and terror. We should do what we can to avoid the former (see: Better Place) and destroy the latter.

  4. Let's face it, the Arabs produce and export nothing but oil and terror. We should do what we can to avoid the former (see: Better Place) and destroy the latter.

  5. Charlie Hall says:

    Because it is not part of Medinat Yisarel, that is why. The Knesset could have annexed it and granted citizenship to all residents there (mostly Arab) at any time in the past 35 years, but has not done so. Your complaint is not with "the world" it is with twenty consecutive Israeli governments.

  6. Charlie Hall says:

    Watch the BDSers try to take on CBS, and fail :).

  7. Rc Fowler says:

    Mr. Hall your point is irrelevant–what is relevant is the fact that Judea and Samaria are a part of God given [the the Jews] Israel!

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Police set up roadblocks throughout the Sharon region and beyond to track down terrorists believed to have infiltrated the area.
Arab Terrorist Attack Foiled Near Netanya
Latest News Stories
Cannabis Greenhouse

A farmer in the (legal) Tikkun Olan Cannabis farm near Tzfat. This is one of their greenhouses. The company is licensed by Israel’s Ministry of Health to grow, process and distribute the medicinal plant.

Police set up roadblocks throughout the Sharon region and beyond to track down terrorists believed to have infiltrated the area.

Israeli intelligence sparked a massive manhunt that foiled an Arab terror attack, caught two suspects and kept Israeli civilians safe.

Former PM Ehud Olmert at Tel Aviv District Court hears his sentence on May 13, 2014. (archive)

The ‘Talansky affair’ corruption trial of former Israeli Prime Minister Ehud Olmert re-opened today in Jerusalem.

Effective range of the Iranian Shahab-3 missile.

Iran has successfully tested a new defensive radar and missile system, its air force chief announced Monday.

Diplomatic relations with Israel are likely to remain in deep freeze for the next few years, Turkish PM Davutoglu signals.

Events on the other side of Israel’s northern border are heating up. The IDF is on high alert in the Golan Heights.

Germany and other western countries have begun providing weapons to Kurds in fight against the IS.

Sept. 1 is a spectacularly important day in Israel.

BDS will be claim victory, but the truth is that a logistics would be a major factor if SodaStream leaves Maaleh Adumim.

The body of 1st Sgt. Shachar Shalev was laid to rest this afternoon in the cemetery in Hipsin.

Palestinian Authority terrorists wounded a three-year-old girl and a bus driver in two separate rock throwing and firebombing attacks on Monday. Both victims suffered light injuries and were treated on the spot, without need for hospitalization. The girl was riding a bus in northern Jerusalem when the attackers smashed a glass window on the bus. […]

“He was part hippie, part yippie, part beatnik, and part New Age,” – Elli Wohlgelernter in a Jerusalem Post eulogy in 1994.

Palestinian Authority manipulation of the media makes it impossible for peace between PA Arabs and Israelis.

“I know that you spent your vacation doing things not according to what you planned,” the prime minister told students in southern Israel.

The recent war in Gaza is not expected to inflict any lasting damage on economic performance.

More Articles from Malkah Fleisher
Godzilla (R.)

A green bell pepper affectionately dubbed “Godzilla” by the children of Moshav Ein Yahav in the northern Arava desert has won a place in the Guinness Book of World Records.

Though the permissibility of watching hired sports players go to battle in a large stadium is a source of controversy amongst Torah observant Jews, the food being served at the upcoming Super Bowl games in New Orleans is not.

Rabbi Yitzchok Moully, youth director at the Chabad Jewish Center in Basking Ridge, New Jersey, will be introducing a new art installation in honor of Tu B’Shevat, the Jewish New Year of Trees, inspired by the destruction of Hurricane Sandy.

More than 2,000 people have made contributions in memory of the young victims of the school shooting in Newtown, Connecticut to plant a grove of trees in Israel.

Shoshana Hebshi, a half-Jewish, half-Arab woman from Ohio is suing Frontier Airlines, the FBI, TSA and other governmental agencies after she says she was forced off a flight, strip-searched, and imprisoned on the tenth anniversary of the World Trade Center attacks.

Women may enter military combat in the United States, following the lift of a military ban on women in combat by defense secretary Leon Panetta.

The Jewish National Fund will reconsider a plan to forest parts of the Arava desert, following the request of environmental organizations to consider the impact of trying to alter the native ecosystem.

Russian Foreign Minister Sergei Lavrov warned Israel and western countries not to attempt to stop Iran’s nuclear program through military means.

Printed from: http://www.jewishpress.com/news/bds-tries-to-keep-israels-sodastream-out-of-super-bowl/2012/12/09/

Scan this QR code to visit this page online: