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April 2, 2015 / 13 Nisan, 5775
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Another Israeli Firm Files for Wall Street IPO

The Israeli-based Wix website developer company has filed for a $75 million initial public offering (IPO) to raise the company’s value to $400 million.

Last week, the Israeli-based Kamada medical treatments company completed an IPO prior its stock trading on NASDAQ last week. Software developer Babylon also has filed for IP, and Caesarstone Sdot Yam Ltd., a maker of quartz-based countertops raised slightly more than $84 million in its IPO a year ago.

Wix, founded in 2006 by CEO Avishai Abrahami, his brother Nadav and Giora Kaplan, has developed an online platform for people to quickly and easily create their own websites.

Wix’s success has resulted in one million new users each month. Altogether, 28 million people have used its services and created 26 million websites. Wix employs approximately 400 people, most in Tel Aviv.

Wix’s business model is based on payments from users for its various premium services, such as larger storage space or options to add sale elements on websites. Users can choose among hundreds of website templates, and choose the colors, size, and other features as they see fit.

Business Insider earlier this year ranked Wix 65th in its Digital 100 list of the world’s 100 most valuable private tech companies, alongside companies such as Twitter and Dropbox.

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