Israeli start-up Outbrain, which provides a digital content management and storage solution, sis going to Wall Street to raise $100-200 million in a public stock offering.
The company’s decision to go public rather than sell out to foreign companies puts it in company with Wix, Matomy Media and Fifty One Inc., now called Borderfree, all of which are in the process of offering shares to raise money.
Outbrain’s content recommendations engine is based on what reader’s prefer and is aimed at keeping readers on a news site for a longer time, enabling the site to sell more advertising.
Its customers include Reuters and The New York Post as well as with companies such as General Electric, which market items on websites.
About the Author:Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.
If you don't see your comment after publishing it, refresh the page.
Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.
If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.
Israeli soldiers holding (and eating) ‘sufganiyot’- doughnuts traditionally eaten on Hanukkah, as they pose for a pictures on the 2nd night of Hanukkah at a candle lighting ceremony held near the Gush Etzion junction. This particular lighting ceremony was held at a memorial spot in commemoration of the three Jewish teenagers who were kidnapped and […]