Apple has made short shrift of recent denials of Israel’s PrimeSense gesture recognition company that it is being bought out and has and confirmed on Monday it is paying $359 million for the firm.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” said Apple in a statement following 18 months of negotiations.
PrimeSense was founded as a start-up in 2005. Its software is embedded in Microsoft’s Kinect system and is used in Xbox 360 game consoles. Its gesture recognition technology allows purchasers to use their tablets to buy clothing by scanning their bodies.
Apple will embed PrimeSense’s technology in it smart TV that is scheduled to hit the market in 2015, Globes reported. Apple might also install the technology in iPads.
The acquisition is Apple’s second in Israel. Two years ago, it paid $400 million for Anobit.Jewish Press News Briefs
About the Author: JewishPress.com brings you the latest in Jewish news from around the world. Stay up to date by following up on Facebook and Twitter. Do you have something noteworthy to report? Submit your news story to us here.
If you don't see your comment after publishing it, refresh the page.
Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.
If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.