Next time you drink a can of Coca Cola in Israel at a kiosk or tourist spot, take into consideration you are swallowing six times more money than you would if you had bought it at an American outlet, such as Walmart, according to a survey conducted by the Globes newspaper.
Americans pay on average 4.5-5.5 shekels for a 1.5 bottle of the carbonated stuff, which works out to about 1.28-$1.56 in the United States. Israelis pay about 40 percent more on average, forking out 6.3-5.4 shekels for the same amount.
The difference in prices for Diet Coke is even higher.
According to Globes, a six-pack of Coca-Cola costs one-third more in Israel than in the United States, and c can costs on average 230% more.
Private sources have reported that the Israeli franchise of Coca-Cola has a profit margin of approximately 70 percent.