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September 21, 2014 / 26 Elul, 5774
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H & M Recalls ‘Offensive’ Vest with Skull in Star of David


This not-so-clever clothing design idea of placing a skull inside a Star of David has backfired on H & M.

This not-so-clever clothing design idea of placing a skull inside a Star of David has backfired on H & M.
Photo Credit: Twitter/ Eylon Aslan-Levy

The Swedish-based H & M clothing chain has recalled thousands of vest tops adorned with a skull inside a Star of David after angry complaints from customers.

“The order has been stopped and the others have been pulled,” said a H & M spokeswoman. “This was because of the feedback we received.”

H M rejected a Boycott Israel effort several years not to open stores  in Israel, where it has been highly successful. H & M operates more than 3,000 stores in 53 countries.

The image of the skull and the Star of David aroused negative responses. “I note that your UK store on Oxford Street stocks a tank top featuring a skull superimposed on what resembles a star of David. The juxtaposition of a Jewish symbol with satanic imagery is highly offensive and redolent of classic anti-Semitic imagery,” complained one customer, David Arnold, according to the London Jewish Chronicle.

H & M stated, “Please accept our most sincere apologies that this has caused offense. We understand the criticism and in response to this have decided to remove the T-shirt from all stores with immediate effect.”

The design may not have been intended to offend Jews, and others, but it quickly realized the marketing idea was in poor taste.

Ironically, it was reported the same day that H & M has been named a 2014 World’s Most Ethical Company by the Ethisphere Institute, an independent research group that promotes “best practices in corporate ethics and governance.”

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33 Responses to “H & M Recalls ‘Offensive’ Vest with Skull in Star of David”

  1. Tanya Klein says:

    They needed feedback to remove it? They didn’t find it offensive originally?

  2. I guess common sense isnt so common.

  3. Welcome to Nazzi lovers country !

  4. Aron Safran says:

    Edits –
    “…snide a Star of David” should be “inside”
    “…after angry compliant” should be “complaints” (“a” and “i” transposed + plural).
    This is The Jewish Press so should not look so amateurish!

  5. Is the hole world gone crazy

  6. Mary Andrews says:

    What kind of sick mind comes up with ideas like this. Surely there is someone with a brain in that company??

  7. Doesn’t bother me makes me think you mess with us Jews and we will pound your skull lol

  8. Martin Kool says:

    A sick. Mind who gave the order to put it in production
    Whats behind ….. Thats the question

  9. Why was it put out in the first place? Who made this choice & decision?

  10. Pretty sure if they didn’t see how offensive this was and sold it in their stores that there’s much more wrong with this picture than meets the eye! This is one place I will never ever shop!

  11. oh geeze. what is wrong with people.

  12. oh geeze. what is wrong with people.

  13. Ana Whitlow says:

    What were their buyers thinking?

  14. Do’nt you remember world war 2 ? When Sweden let the nazzies pass the country & use their rail ways , this is the same country .

  15. Peg Gardner says:

    The point people seem to be missing here is ‘It’s being Pulled’, people make MISTaKeS , God is the one and ‘Only’ righteous judge, they have the same chance to be redeemed by the savior as anyone else professing to be a believer in the one true Messiah Yeshua Hameshea, Jesus Christ the son of the living God, pray for our beloved Israel

  16. Peg Gardner says:

    the enemy thinks someone is oblivious of that cloud placed over that text..

  17. This is so bloody disgusting

  18. EXACTLY TANYA WHAT WERE THEY THINKING

  19. God Bless Israel.

  20. for Shame….who in their right mind would approve something like that for sale….

  21. I live in Sweden. I never buy crap from H & M. Idiots

  22. Joyce Myers says:

    Shame on them..shame shame

  23. How disgusting can people get?

  24. Anonymous says:

    Ignoramuses

  25. Alan Kardon says:

    Someone at H and M is not to swift. How can they let this get into the stores in the first place?

  26. Is it true, isn't H&M in Israel? In case: I will never buy something from them again!

  27. I never buy clothes in H&M , i like other shops …

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