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Heeb Magazine Gets Serious


In a departure from their usual irreverence and not so kosher antics,  Heeb Magazine, the infamous humor magazine for unaffiliated Jews,  has appealed to the wider Jewish community to support former Heeb publisher Joshua Neuman’s short indie film, Johnny Physical Lives. The film is about his younger brother Jonathan, and his fight with leukemia.

Neuman explains the goal of his film as follows:

 “In the U.S. alone, more than 70,000 young adults are diagnosed with cancer each year. While overall survival rates have improved during the past 25 years, for those between the ages of 15 and 29, survival rates have worsened. In addition, young adults with cancer face their own distinct set of emotional challenges, finding themselves utterly dependent at a time in their lives when they’re supposed to be asserting their independence. I want to shine a light on this demographic (young adults with cancer) while creating a tribute to my late brother’s courage and creativity.”

This project is in the running for a consultation with the Tribeca Film Institute, and if they win, it will add weight to Neuman’s goals for the project.

If you’re interested, you can vote for Johnny Physical Lives on the IndieWire site. Voting ends on Friday, December 8th.

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