Honey cake, gourmet honey, flavored honey, and honey as a recipe in chicken, and even fish, are all expected to contribute to soaring sales of honey this Rosh Hashanah and holiday season.
Ironically, the US Department of Agriculture is conducting hearings to define honey or just how much honey is required to qualify for “pure honey.”
In 2006, members of the honey producing, packing, and importing industries petitioned the FDA to develop a standard of identity for honey. The petitioners stated that “a compositional standard for honey will serve as a tool to help combat the economic adulteration of honey.”
In California, a record drought is having an effect on honey production. The historic drought, now in its third year, is reducing supplies of California honey, raising prices for consumers and making it harder for beekeepers to earn a living.
But kosher sources say that they have noticed an appreciable increase in the sale of honey products, including pastries. Norman’s Dairy even markets an apple and honey flavor in its highly touted Greek Yogurt products.
The hope is that it all makes for a sweet new year.
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