web analytics
August 2, 2015 / 17 Av, 5775
At a Glance
News & Views
Sponsored Post


How do you say ‘Tnuva’ in Chinese?

Gov't ministers warn against sale of iconic Israeli company to Chinese gov't, but sale appears to be unstoppable

The Tnuva dairy plant in Kibutz Tel Yosef, Israel.

The Tnuva dairy plant in Kibutz Tel Yosef, Israel.
Photo Credit: NRG

End of an era: Chinese officials arrived in Israel today (Sunday) to complete the sale of Israel’s Tnuva dairy conglomerate to Chinese food giant Bright Food. The sale is expected to completed in the coming days, with a sale price of €1 billion (NIS 4.73 billion).

In some ways, Tnuva and Bright Food Group Ltd have similar histories. Tnuva has been a central part of Israel’s business and cultural tapestry since the company was founded in 1926, when dairy farmers in pre-state Israel banded together to increase sales. In short order, the conglomerate cornered the Israeli dairy market and enjoyed monopoly status.

Bright Foods, too, was founded before the emergence of the modern Chinese state: According to the Globes financial daily, Bright Food was founded in 1911. Today, it is owned by the Chinese government, with reported sales of $25 billion last year, and net profit of $500 million.

But in the case of Tnuva, conglomeration led quickly to protective measures first by the mainstream Zionist movement, and later by successive Israeli governments. The company’s familiar red, green, blue and white logo quickly became a part of Israel itself: By the 1940s, Israeli children sang of a big, green car that brought them Tnuva eggs and milk each afternoon. It remains one of the first nursery rhymes that every Hebrew-speaking child learns.

More recently, fiscal policies implemented by Binyamin Netanyahu, first as finance minister and later as prime minister, have liberalised the Israeli economy and opened markets to competition. But Tnuva has retained the lions share of Israel’s dairy industry, with a 67.7 percent of the market, according to a 2012 report in Haaretz. Unconfirmed reports suggest that the company’s share of the yellow cheese and cottage cheese markets are significantly higher than that, perhaps even topping 90 percent.

Three years ago, that near monopoly set off a series of social protest demonstrations when consumer groups used social media sites to declare a boycott of cottage cheese in order to bring prices down. That led to a summer-long protest movement that expanded to include demonstrations about housing costs and general cost-of-living challenges faced by the middle class.

In reaction to those protests, some public voices moved to “break” Tnuva’s monopoly on dairy prices. That process has met with only limited success. Now, some members of Israel’s economic establishment are critical of plans to sell the company to a Chinese group. They say the sale will set the company’s stranglehold on the Israeli market in stone.

“This is the last chance to clearly and publicly the government’s intentions to carry out structural changes in the food monopoly, especially at Tnuva, in terms of caveat emptor,” one unnamed source told the Globes business daily. “The main problem is that this is not just the sale to a foreign corporation, but the sale of an Israeli company, which politicians classify as strategic, to a Chinese government company.

“If someone imagines that, in the future, it will be possible to carry out structural changes through legislation, such as breaking up Tnuva, he will not face a company that is bound by Israeli law, but the government of a great power, whose political ties with it are a critical factor. This means confrontation with the Chinese government. If the sale goes ahead, it will probably be impossible to deal with Tnuva as a monopoly, which will damage the possibility of dealing with other food monopolies, the source continued.

Allaying Israeli Concerns

Upon arriving in Israel Sunday to finalize the sale, Chinese government and Bright Food officials moved to calm Israeli fears, praising Tnuva and predicting that the partnership would create a platform to introduce Tnuva cheeses to China.

About the Author: Avi is a news writer for The Jewish Press. In the past, he has covered Israel and the Jewish world for Israel National News, Ami magazine and other international media.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “How do you say ‘Tnuva’ in Chinese?”

Comments are closed.

Current Top Story
Jonathan Pollard.
Dear Jonathan: A Letter of Concern
Latest News Stories
Cong. Albio Sires (D-NJ-8)

Cong. Albio Sires of New Jersey is the third Democrat so far to come out against the JCPOA because it won’t bar Iran from becoming a nuclear state

Kibbutz Zikim members beat the heat along the shore.

No one envied the Iranian last week, with temperatures above 150 Farenheit. In Israel, it hit above 100 degrees.

Former national security adviser Sandy Berger

Sandy Berger: “Going forward, if Bibi continues to be the obstacle, you will need to find the ground from which you can make his politics uneasy.”

LeFrak City

The plaintiff allege that a building manager told them to “Go somewhere else if you don’t like it.”

Gaza terrorists launched a double rocket attack late Saturday, but Israelis weren’t warned. The rockets miraculously landed short.

Here is a long, but incomplete, list of Arab attacks over Shabbat…

Palestinian Authority Arabs attempt to torch Joseph’s tomb in retaliation for Duma arson attack.

Israel Police are on nationwide ‘high alert’ in response to an uptick in Arab violence.’

Arabs attacked Israeli forces in Jerusalem, Judea and Samaria on Sabbath over the deaths of an innocent baby and a terrorist.

There were no injuries, but the bus was badly damaged.

State Dept. claims Congress is “looped in,” but IAEA head refuse to testify at Senate hearings.

They are throwing rocks and blocks at the drivers as they drive by.

“Families should not be stuck paying hidden fees, or buying ‘premium’ seats, simply because they wish to be seated together on crowded flights.”

Arabs threw firebombs and stones at Jewish people, homes and cars all week long, yet the mainstream media missed most of the reports.

The IDF and police are combing Judea and Samaria to search and arrest the attackers.

More Articles from Avi Tuchmayer
Bat Ayin children with local Rabbi Natan Greenberg. Apparently the police feel their civil rights are negotiable

Presumably, Bat Ayin children suspected of price tag crimes, but no charges have been filed; several teens held for more than a week without seeing a lawyer

Former Australian Foreign Minister Bob Carr

Australia has always had a vocal far-left constituency, but they are a minority that have had little voice in mainstream politics. Is that changing?

From its inception in 1926, Tnuva has been a household name, for children as they learned to talk up through adulthood. How do you say “Tnuva” in Chinese?

The Palestinian Authority-run Ma’an news website is well known for promoting baseless Arab propaganda, but you’d have thought they could at least get their basic geography right. But in an article bemoaning the “nakba” – the “tragedy” of having lost a war they started – Ma’an seems to have forgotten some of the basic geography of […]

Political arrests continue unabated in both Ramallah and Gaza; Freedom Committee spokesman: Arrests have “strained reconciliation atmosphere.”

Police find three-meter tunnel in South Hebron Hills; last week, local communities ran dry thanks to hundreds of illegal taps into water main

There is lots of evidence that Hilary Rodham Clinton, the former senator from New York, first lady and secretary of state, will to try to win the Democratic nomination for president in 2016. Even before formally announcing her candidacy, she’s been campaigning and making waves, all in an attempt to keep her name not only […]

“I would prefer Abu Mazen to worry about making things better here than holding Nakba protests,” said one taxi driver.

Printed from: http://www.jewishpress.com/news/breaking-news/how-do-you-say-tnuva-in-chinese/2014/05/18/

Scan this QR code to visit this page online: