YooGuide, an Israeli startup, has won “The Investors Choice Application” award at the NYC Big Apps 3.0 competition for its app, The Funday Genie.

Funday Genie received top marks out of 96 applicants and received an award from New York Mayor Michael Bloomberg.

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Funday Genie is a day planner which recommends restaurants, shows, events and exhibits taking place that day, allowing the user to find appropriate entertainment based on various categories and factors.  It also gives instructions about reaching destinations, and takes into account the day’s weather report.

The event, hosted by City Hall, aimed to “foster new technology that improves the quality of life of New York’s residents and visitors.”

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Malkah Fleisher is a graduate of Cardozo Law School in New York City. She is an editor/staff writer at JewishPress.com and co-hosts a weekly Israeli FM radio show. Malkah lives with her husband and two children on the Mount of Olives in Jerusalem.