An Israeli entrepreneur has launched a project to raise NIS 500,000 in order to buy the release of Eyal Yifrah, Gil-Ad Shayer and Naftali Frenkel.

Matan Nahmani, a self-described “social media professional,” has launched a a campaign to raise the money on Headstart,a crowd funding platform. He says the money will be used to offer cash rewards for information leading to the missing teens, or to the individuals responsible for abducting them.

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“After attracting all the money, in accordance with Headstart rules, I will begin to publicise the prize in the Arabic press and social media networks,” Nahmani told the Hebrew-language NRG website.

“The idea behind this project is that first-and-foremost, we Israelis, who care so much about the boys, must be dedicated to contributing whatever necessary to creating this prize. After that, we will ask the rest of the world to help, and even to make the prize bigger,” Nahmani said.

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