The Simon Wiesenthal Center has called for a global boycott of a company producing Italian wines whose labels sport Nazi slogans and images of Adolph Hitler.
A Norwegian couple recently discovered the wines, produced by Vini Lunardelli, in the coastal Italian town of Rimini. Last summer, American Jews Matthew and Cindy Hirsch noticed the wine labels in a supermarket in the town of Garda.
“It is very shocking to us,” Hirsch said, according to Russia Today. “It makes you wonder about the sympathies of the local people.” Hirsch’s father is a Holocaust survivor, and many of her family members died in concentration camps.
“Enough is enough,” said Simon Wiesenthal Center Dean Rabbi Marvin Hier and Associate Dean Rabbi Abraham Cooper in a statement. “We first protested the marketing of ‘Führerwein’ by an Italian-based company in 1995. Now an expanded line of wines that demean, diminish and mock Hitler’s victims are promoted on a slick website.”