To mark IDC Herzliya’s 20th anniversary, we spent a day following Prof. Uriel Reichman, IDC’s founder and president, and Jonathan Davis, VP for External Relations, around its delightful campus.
Several kosher food manufacturers and distributors introduced new products in time for the Jewish holidays as part of an overall push to gain an edge over competitors. For some, the timing of the introduction was designed to coincide with what several termed “a period of time when you have the customer’s attention.”
In the major kosher markets, orthodox Jewish newspapers and magazines featured expanded editions full of ads by kosher food manufacturers and retailers. They included Klein’s Ice Cream, Shneider’s, Golden Taste (horseradish without vinegar during the sweet New Year and subsequent holy days), Norman’s (three new Greek Yogurt flavors), Lieber’s (new box drinks for children), Abe’s Pareve Ice Cream, Golden Flow (new fruit juice blends) and some of the regulars like Kedem.
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Printed from: http://www.jewishpress.com/news/breaking-news/kosher-food-firms-rush-to-introduce-new-products/2013/09/30/
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