Hey, buddy! Can you spare 14 dimes for a cup of coffee?
That is the price for a cut of caffeine at a new low-cost tale-away chain that plans to take Israel by storm with 300 branches in three years.
The “Cofix” chain opened its first café in Tel Aviv Monday, charging at least half the price that is raked in at most gas station-rest stops and cafés. Avi Katz, who founded the Dollar Store chain, told Israel’s Globes business newspaper, “We are not an alternative for people seeking to sit at a café in a mall. We’re bringing good news in the takeaway sector for working people looking for a coffee for the road.
“Prices have fallen in every category – fashion, computers – why not food? Because the food industry is dominated by cartels, and the other half is controlled by malls. It’s a fixed game by the big players, and there is little competition. A few distributors dictate prices for consumers, who now pay more for no reason.”
Cofix cafes will be kosher and will be closes on Shabbat. They also will offer sandwiches, fresh orange and carrot juice, energy bars and baked goods.