Noam Shalit has officially thrown his hat into the political arena and is running for a spot in the Labor party.
In his letter to voters, Shalit writes that he has five years experience in running public protests in his efforts to release his son [Gilad] from being held hostage [by Hamas].
Shalit led a very successful 5 year PR campaign to pressure the government to get his son released “at any price”.
The public relations firm Rimon-Cohen-Shinkman was involved in the campaign behind the scenes, flooding the media outlets with “Free Gilad” messages.
Shalit stated that his new goal is to get rid of the current [Likud led] government that he feels is “bad:.
There was no mention in his letter, that is was this “bad” government and specifically Prime Minister Benjamin Netanyahu that actually succeeded in getting his son Gilad released, at the terrible price of freeing a thousand terrorists in return.
Maybe Noam has a point.