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December 1, 2015 / 19 Kislev, 5776
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PM ends campaign targeting Israeli emigrants


Prime Minister Benjamin Netanyahu has ordered an end to the Israeli Ministry of Absorption’s ad campaign targeting Israeli emigrants (“Yordim”) living overseas.

The campaign appealed to the Israelis to consider the cultural bonds they and their children were losing by living outside of Israel.

Some American Jews felt insulted by the campaign, because they played on Jewish fears of assimilation.

In one of the more powerful ad campaigns, the grandparents in Israel were Skyping with their children and granddaughter in America. In the background of the grandparent’s home was a lit Chanukiah.  The grandparents asked the granddaughter what holiday it was, and the granddaughter answered, to everyone’s embarrassment, “Christmas” instead of Chanukah.

Some of the ads have already been taken down from YouTube.




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3 Responses to “PM ends campaign targeting Israeli emigrants”

  1. arkadiy says:

    this is the only one of many examples of the denial and denigration of Diaspora role in Israeli society
    this anti Diaspora notion is zionist in its form and needs to be combatted

  2. Nofia says:

    As the daughter of an intermarriage with no Jewish cousins, I think American Jews need to start facing up to the truth – you are assimilating at a rate of 99.9%. Stop kidding yourselves.

  3. Nofia says:

    As the daughter of an intermarriage with no Jewish cousins..I am living in Israel.

    Most American Jews are assimilated and have no sense whatsoever why being Jewish is special. We are seeing now the results of this stupidity in the form of money to the DNC and Obama as president.

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