Prime Minister Benjamin Netanyahu has ordered an end to the Israeli Ministry of Absorption’s ad campaign targeting Israeli emigrants (“Yordim”) living overseas.
The campaign appealed to the Israelis to consider the cultural bonds they and their children were losing by living outside of Israel.
Some American Jews felt insulted by the campaign, because they played on Jewish fears of assimilation.
In one of the more powerful ad campaigns, the grandparents in Israel were Skyping with their children and granddaughter in America. In the background of the grandparent’s home was a lit Chanukiah. The grandparents asked the granddaughter what holiday it was, and the granddaughter answered, to everyone’s embarrassment, “Christmas” instead of Chanukah.
Some of the ads have already been taken down from YouTube.
About the Author: JewishPress.com brings you the latest in Jewish news from around the world. Stay up to date by following up on Facebook and Twitter. Do you have something noteworthy to report? Submit your news story to us here.
If you don't see your comment after publishing it, refresh the page.
Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.