Join Meir Panim’s campaign to “light up” Chanukah for families in need.
The Russian Jewish Congress has partnered with one of the country’s leading Internet companies to deliver free matzah to Muscovite Jews. The only cost to recipients will be the price of the delivery.
The collaboration with the online marketing giant Vigoda.ru will allow the Jewish organization to send two million emails on Thursday in the hope that the offer will help introduce matzah to the homes of young professionals who would otherwise not get them.
“The idea is to reach out to young and secular Jews and to reintroduce or sometimes introduce this basic custom of Judaism,” Matvey Chlenov, the RJC’s deputy executive director, told JTA. “Like most Muscovites, they are busy with careers and raising children and will often not take the effort to spend two-three hours in Moscow’s notorious traffic jams to get to a handful of places where matzot are on sale.”
The emails that are meant to place matzah on the menu this Passover were sent through Vigoda.ru, a Russian website and company that, similar to the American website Groupon, offers various deals for reduced prices in a daily email that it sends to a large number of people.
The Russian Jewish Congress has stocked up on a ton of matzah it hopes to give out with help from Vigoda and through the organization’s own campaign on social media.
David Shostak, co-owner and CEO of Vigoda, said his firm decided to include the Russian Jewish Congress’ offer in an email to two million recipients in Moscow as “a service to the community.” Shostak, who speaks Hebrew, said he runs the company from Moscow but travels often to Israel.
About the Author:
If you don't see your comment after publishing it, refresh the page.
Comments are closed.
Free speech for haters but not for those who quote the haters, according to Brandeis students.
Once again, Hamas has produced a bunch of dung about Israel’s activities on — and under — the Temple Mount. Do Arabs really believe it?
A Jerusalem family was stunned Saturday night by a firebomb igniting a blaze on their balcony.
He thanked Avigdor Liberman for the years of working together, and added that he will help with the elections.
Her condition remains serious but stable.
80% of Israelis have WhatsApp, and 70% believe they can’t live without the app.
Iran is aiding terrorism in Judea and Samaria, Netanyahu says.
Israel is extending the land barrier on the northern border to reach undersea, west of Rosh HaNIkra to stop Hezbollah terrorist divers from trying to infiltrate into Israel The censor has barred publishing the length of the barrier, designed to stop Hezbollah divers, submarines and swimmers. Israel also has built an undersea barrier off the […]
Egypt gives the Jews a reminder not to go back there.
A ruling against the law will throw the elections into another 30-ring circus.
Another Malaysian airplane has disappeared mid-flight.
Arab terrorists have released a “How to kill a Jew” video, and its going viral.
Argentina’s president Christina Fernandez has accepted an official Jewish godson for the first time in the country’s history to help counter legend of death to a seventh son. She described in seven tweets her meeting with her new godson, Yair Tawil, a member of a Chabad-Lubavitch family. He was adopted as a godson under a […]
A fundraising campaign started quietly by two first graders two years ago to help find a cure for a rare genetic disease just passed the $1 million mark.
Hebrew University will give its students the day off on Christmas for the first time ever. There will be no classes on Thursday, Dec. 25, a new vacation day on the university calendar. The students also had off on Sunday for Hanukkah. The university also has declared a vacation day for and placed on its […]
Just imagine the uproar if it was exposed that the Mossad told agents how to get past US security?
Oscar-winner “Into the Arms of Strangers: Stories of the Kindertransport” has been selected for permanent preservation in the Library of Congress by the National Film Registry. The film, released in 2000, documents the rescue of some 10,000 predominantly Jewish children from Nazi-dominated Germany, Austria and Czechoslovakia in the months leading up to World War II. […]
Jeb Bush announced his intention to “actively” explore the presidency in a Christmas and Hanukkah greeting message. “Merry Christmas and Happy Hanukkah!” the former Florida governor Bush said in a Facebook message posted Tuesday. He described conversations he had with his family over Thanksgiving. “As a result of these conversations and thoughtful consideration of the […]
Printed from: http://www.jewishpress.com/news/breaking-news/russian-jewish-group-offers-free-matzah/2013/03/13/
Scan this QR code to visit this page online: