At 6:36 PM rocket Alert Sirens were heard in Bat Yam, Bnei Brak and Tel Aviv.
Immediately afterwards a rocket hit the beach in Tel Aviv. The IDF is trying to identify the exact location where it fell.
It is believed that 3 rockets were launched at the Tel Aviv area.
Islamic Jihad has claimed credit for the strike.
Meanwhile the Iron Dome system has been performing spectacularly and this afternoon and evening intercepted 7 Grad rockets on their way to Beer Sheva.
For the first time in many years, pubs and restaurants in Tel Aviv have been reported empty. Residents, not used to being under fire (not since the first Gulf war) scrambled for shelter. In many cases it is reported that bomb shelters, which have been used for years as spare storage rooms, were not available.