As Purim approaches, thousands of Israeli children and families grapple with poverty
SodaStream, the Israel-based company that makes machines to convert tap water into fizz, has signed a deal with KitchenAid to join forces for a new machine expected to be on the market before the end of the year.
SodaStream was rumored two weeks ago to become part of PepsiCo, which denied reports that it was considering buying the Israeli company for more than $2 billion. KitchenAid is a part of the Whirlpool conglomerate.
“KitchenAid is an iconic global brand and we welcome them to the SodaStream revolution,” said SodaStream CEO Daniel Birnbaum, a native of the United States. “Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”
KitchenAid small appliances general manager David Elliott said in a statement, “We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.”
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