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November 30, 2015 / 18 Kislev, 5776
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SodaStream May Close Maaleh Adumim Factory

BDS will be claim victory, but the truth is that a logistics would be a major factor if SodaStream leaves Maaleh Adumim.
Arab workers at SodaStream's factory in Maaleh Adumim may be replaced by Bedouin in the company's new plant in the Negev.

Arab workers at SodaStream's factory in Maaleh Adumim may be replaced by Bedouin in the company's new plant in the Negev.
Photo Credit: Courtesy

The Israeli firm SodaStream, which has been a target of the Boycott, Divestment and Sanctions movement, is considering closing its factory in Maaleh Adumim when its spanking new plant north of Be’er Sheva begins operation next year.

CEO Daniel Birnbaum told the Israeli economic publication The Marker that the company, which makes home soft drink machines, will make a decision in the next two months.

Birnbaum said the decision would be based solely on economics.

“The considerations will be purely financial, and do not include the European boycott on manufacturing in the territories,” he told the Marker. “Nor will they include the various calls to boycott products of the company because of its location in Maaleh Adumim. The boycott is a nuisance, but does not cause serious financial damage. We are not giving in to the boycott. We are Zionists.”

Birnbaum is not throwing a spin on a possible move out of Maaleh Adumim. The Negev plant is being built almost adjacent to a new interchange of Israel’s high-speed north-south Kvish 6 highway. The new location places SodaStream within an hour from Ben Gurion Airport.

The company could consolidate its operations in whole or in part from the Maaleh Adumim plant. SodaStream also has plants in Ashkelon, the Galilee and 20 others around the world.

It already fired between 100 and 200 workers at the Maaleh Adumim plant, where most of its 1,100 employees are Arabs from Israel and Judea and Samaria.

The plant in the Negev will employ a considerable number of Bedouin.

The company was in the news following the signing of actress Scarlett Johansson as a spokeswoman and the ensuing controversy over its West Bank factory. Johansson resigned as a global ambassador for Oxfam over her position with SodaStream.


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12 Responses to “SodaStream May Close Maaleh Adumim Factory”

  1. “Victory” is causing 900 West Bank Arabs to lose their well-paying jobs? Congratulations on your victory, BDS. Jerks.

  2. Tracy Ramsey says:

    BDS will claim victory, but the only losers will be the poor Palestinians losing their only income.

  3. Abra Berkson says:

    That’s so funny that soda stream does anything but decays peoples teeth.

  4. I'm sure the Israeli Arabs would be willing to travel to get to the new location.

  5. Loren Renee says:

    So their goal is to put Palestinians out of work? Do they just hate everyone?

  6. My soda stream isn’t so great. But BDS just lost some of their angels jobs. BDS is mostly a failure, and they will lose …but gentile money is not the ideal situation.

  7. BDS=butt heads, dumb-asses, & s!!! hahahaha

  8. BDS: Bastards Destroying Societies

  9. Cody Flecker says:

    Are these the same Arabs that overwhelmingly have supported the Hamas savages that started this recent war with Israel? Are these the people you are talking about?

  10. Sientje Seinen says:

    I hope they stay in business still love my sodastream machine cant do without it,

  11. I bought my soda stream due to the boycot and I love it. The plain seltzer reminds me of what my bobbie

  12. Served on the holidays including shabus

Comments are closed.

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