web analytics
July 3, 2015 / 16 Tammuz, 5775
At a Glance
News & Views
Sponsored Post


SodaStream May Close Maaleh Adumim Factory

BDS will be claim victory, but the truth is that a logistics would be a major factor if SodaStream leaves Maaleh Adumim.
By:
Arab workers at SodaStream's factory in Maaleh Adumim may be replaced by Bedouin in the company's new plant in the Negev.

Arab workers at SodaStream's factory in Maaleh Adumim may be replaced by Bedouin in the company's new plant in the Negev.
Photo Credit: Courtesy

The Israeli firm SodaStream, which has been a target of the Boycott, Divestment and Sanctions movement, is considering closing its factory in Maaleh Adumim when its spanking new plant north of Be’er Sheva begins operation next year.

CEO Daniel Birnbaum told the Israeli economic publication The Marker that the company, which makes home soft drink machines, will make a decision in the next two months.

Birnbaum said the decision would be based solely on economics.

“The considerations will be purely financial, and do not include the European boycott on manufacturing in the territories,” he told the Marker. “Nor will they include the various calls to boycott products of the company because of its location in Maaleh Adumim. The boycott is a nuisance, but does not cause serious financial damage. We are not giving in to the boycott. We are Zionists.”

Birnbaum is not throwing a spin on a possible move out of Maaleh Adumim. The Negev plant is being built almost adjacent to a new interchange of Israel’s high-speed north-south Kvish 6 highway. The new location places SodaStream within an hour from Ben Gurion Airport.

The company could consolidate its operations in whole or in part from the Maaleh Adumim plant. SodaStream also has plants in Ashkelon, the Galilee and 20 others around the world.

It already fired between 100 and 200 workers at the Maaleh Adumim plant, where most of its 1,100 employees are Arabs from Israel and Judea and Samaria.

The plant in the Negev will employ a considerable number of Bedouin.

The company was in the news following the signing of actress Scarlett Johansson as a spokeswoman and the ensuing controversy over its West Bank factory. Johansson resigned as a global ambassador for Oxfam over her position with SodaStream.

 

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

12 Responses to “SodaStream May Close Maaleh Adumim Factory”

  1. “Victory” is causing 900 West Bank Arabs to lose their well-paying jobs? Congratulations on your victory, BDS. Jerks.

  2. Tracy Ramsey says:

    BDS will claim victory, but the only losers will be the poor Palestinians losing their only income.

  3. Abra Berkson says:

    That’s so funny that soda stream does anything but decays peoples teeth.

  4. I'm sure the Israeli Arabs would be willing to travel to get to the new location.

  5. Loren Renee says:

    So their goal is to put Palestinians out of work? Do they just hate everyone?

  6. My soda stream isn’t so great. But BDS just lost some of their angels jobs. BDS is mostly a failure, and they will lose …but gentile money is not the ideal situation.

  7. BDS=butt heads, dumb-asses, & s!!! hahahaha

  8. BDS: Bastards Destroying Societies

  9. Cody Flecker says:

    Are these the same Arabs that overwhelmingly have supported the Hamas savages that started this recent war with Israel? Are these the people you are talking about?

  10. Sientje Seinen says:

    I hope they stay in business still love my sodastream machine cant do without it,

  11. I bought my soda stream due to the boycot and I love it. The plain seltzer reminds me of what my bobbie

  12. Served on the holidays including shabus

Comments are closed.

Current Top Story
Rocket that hit a field in the Eshkol region on July 3, 2015
ISIS-Linked Sinai Terrorists Attempt to Drag Israel Into War With Rocket Fire
Latest News Stories
Rocket that hit a field in the Eshkol region on July 3, 2015

Sinai terrorists expanded their range of attack Friday, aiming rocket fire at southern Israel as well.

breaking the silence

5:21 PM The rocket landed in a field in the Eshkol region. Apparently from Sinai. 5:06 PM Channel 1 reports that citizens say they saw the rocket fly over from Sinai. 4:49 PM IDF Spox says they believe only 1 rocket was launched. The IDF is examining if the rocket was launched from the Sinai. […]

US Secy of State John Kerry and Iranian Foreign Minister Javad Zarif shake hands.

Iran is not budging in nuclear talks on its refusal to allow spot inspections of military sites.

Hot Dogs

Nothing like a Kosher frank for the 4th of July, even if this year, you have to cook it before Shabbat.

Nothing quite like Hamas terrorist supporters on the Temple Mount openly waving their flags..

Machsom Watch women came to harass IDF soldiers in Hebron but embarrassed themselves instead.

A Palestinian Authority Arab was shot and killed after he attacked an Israeli army commander driving in near Jerusalem.

The US Mennonite church votes to table an anti-Israel BDS resolution for two years.

Israel has tightened security and is on high alert for Friday Ramadan prayers.

An Arab man was caught by Border Police on his way to committing a terror attack in Hebron on Thursday night

PM Binyamin Netanyahu warns that Israel now faces a double threat: from ISIS and Iran.

The closing of the highway, comes after Israeli security officials voiced concern that Waliyat Sinai, the ISIS-affiliated terror group responsible for the attacks, may be planning to strike Israel as well.

Jerusalem’s Light Rail was attacked at least twice Thursday by Arabs hurling rocks in Shuafat — again.

Neo-Nazis who planned to march July 4 through London’s Golders Green section must now relocate to the city center.

Hamas apparently aided ISIS-linked Sinai terrorists in attacking Egyptian Army soldiers.

The Jerusalem Municipality hung up umbrellas above Yoel Solomon street, to decorate the street with some color, and add some shade from the sun.

More Articles from JTA

More than 20 cars and buildings in a Jewish community in north London were vandalized with swastikas. The Nazi symbol was drawn on approximately 27 cars in the Osbaldeston Road area of Stoke Newington on Sunday night, The Daily Mail reported. An unnamed 32-year-old man was arrested in connection with the vandalism Tuesday. The neighborhood […]

New York State Assemblyman Dov Hikind called on the Jewish community to attend the funeral of an assassinated New York police officer. “The brave men and women of the NYPD risk their lives every day to protect us. We value them and stand with them,” Hikind, a Democrat who represents Brooklyn, said in a statement […]

“Move Jew” scrawled on a Philadelphia home and slurs written on a synagogue and 10 garages in Chicago.

The Nazis nearly destroyed the 17th synagogue.

Cuba has “the largest pool of untapped baseball talent in the world, and Major League Baseball may tap and leave Cuba dry.

Argentina’s president Christina Fernandez has accepted an official Jewish godson for the first time in the country’s history to help counter legend of death to a seventh son. She described in seven tweets her meeting with her new godson, Yair Tawil, a member of a Chabad-Lubavitch family. He was adopted as a godson under a […]

A fundraising campaign started quietly by two first graders two years ago to help find a cure for a rare genetic disease just passed the $1 million mark.

Printed from: http://www.jewishpress.com/news/breaking-news/sodastream-may-close-maaleh-adumim-factory/2014/09/01/

Scan this QR code to visit this page online: