Sodastream, the popular Israeli carbonated drinks company, has announced that it will kick off its 2014 advertising campaign with a $4 million Super Bowl ad for the second year in a row.
“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” SodaStream CEO Daniel Birnbaum said in a statement.
Headquartered near Tel Aviv, Sodastream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.JNS News Service
If you don't see your comment after publishing it, refresh the page.
Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.
If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.