Seconds often make the difference between life and death and new technology makes the difference…
Sodastream, the popular Israeli carbonated drinks company, has announced that it will kick off its 2014 advertising campaign with a $4 million Super Bowl ad for the second year in a row.
“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” SodaStream CEO Daniel Birnbaum said in a statement.
Headquartered near Tel Aviv, Sodastream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.
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Printed from: http://www.jewishpress.com/news/breaking-news/sodastream-to-air-4-million-super-bowl-ad/2013/11/07/
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