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January 18, 2017 / 20 Tevet, 5777
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Sodastream to Air $4 Million Super Bowl Ad


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Sodastream, the popular Israeli carbonated drinks company, has announced that it will kick off its 2014 advertising campaign with a $4 million Super Bowl ad for the second year in a row.

“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” SodaStream CEO Daniel Birnbaum said in a statement.

Headquartered near Tel Aviv, Sodastream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.

JNS News Service

About the Author: www.JNS.org is an independent, non-profit business resource and wire service covering Jewish news and Israel news for Jewish media throughout the English-speaking world.


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Imported and Older Comments:

  1. Terry Beals says:

    I wanted one but they are too expensive. Just as well buy the real thing.


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