Photo Credit: courtesy
Sabra 'hummus" - made in Israel and can be bought in the United States.

American Jews stepped up to the plate during the recent Protective Edge campaign in Gaza and bought more Israeli products, according to Howard Bernstein, who coordinates the on-line Buy Israel Goods site.

He said there was a notable upswing in activity on BIG in July and August as the Gaza war started and accelerated, somewhat offsetting the Boycott Israel movement.

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It is evident that supporters of Israel were motivated to help by seeking out Israeli products on BIG. Bernstein reported that most of the visitors were from the United States, Canada, Great Britain and India. Visitors also came from Australia and Germany.

The Israeli economy took a major hit during the Gaza campaign although industry sources say that the food industry is experiencing a robust back to school and pre-Rosh HaShanah period.

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