Photo Credit: Jewish Press
Round hand-made "shmurah matzah" is becoming more popular even among secular Jews in the United States.

American Jews are increasingly buying more hand-made matzah as well as American-made manufactured matzah. All at the expense of Israeli exports, according to Kosher Today.

Israeli exports used to hold approximately 40 percent of the American market but has declined by 11 percent.

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Sales of hand-made “shmurah matzah” have soared by nearly 15 percent.

One of the reasons for the decrease in exports of Israeli matzah, which once was 30 percent cheaper than those made in the United States,  has been a shrinking difference in prices.

The hand-made matzah is more expensive than machine-made matzah but has become more popular not only by more religious Jews but also by some secular Jews.

“While shmura matzah was believed to be at about 20 percent of national matzah sales, there are indications that it may be inching towards 30 percent. In domestic sales,” Kosher Today reported. Manischewitz remains the leading seller with Streit’s a strong second.

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